Tag Archives: marketing

Author of the Month

Tellwell children’s author Rishma Govani talks diversity, equity and inclusion!

Rishma Govani is an experienced communications professional with over 20 years of experience in the media industry.  She is passionate about creating tangible change in the area of diversity, equity and inclusion. She is the author of the children’s book, Sushi & Samosas: a trip of tasty transformations, and is currently working on her second children’s book, Bright Lights & Forever Flights, a journey of loss, love and hope around the world.  She is the proud mother of her two kids Khalil, and Mila and their puppy, Hero.

Rishma has been featured by several media outlets, including Global News, Reading With Your Kids Podcast & Salaam Storytime! Her social media presence is booming and her work with popular creators and influencers has provided visibility for her book Sushi & Samosas: a trip of tasty transformations!

Read on to learn what advice she has for authors!

What inspired you to write Sushi & Samosas: A Trip of Tasty Transformations?

The genesis behind Sushi & Samosas is a little dinner club idea called TFLC which stands for Toronto Food Luck Club. The club’s mission was to try a different ethnic cuisine once a month. The club was active for 13 years trying over 100+ cuisines in the GTA with over 150 members.

The dinners started to slow down when our children were born but the essence of the book remained true for our children – try something new and your world expands!

Check out Toronto Food Luck Club.

How have your personal experiences influenced your book?

I was born a traveler, literally and of perspective – of word, of food, of music. I consider myself a world citizen and I am determined to raise our children as growing humanitarians who are open to every possibility that exists globally. 

The book sets out on a journey of changing perceptions by the mouthful. I know first hand that knowing a bit about other cultures, about your neighbours, about different cuisines allows the ease of talking to strangers and bringing the world close together. It connects and unites us by our similarities and does away with our differences.  I personally live by this ethos and my experiences have influenced the book.

What has the author’s journey been like for you? What are some successful and challenging moments?

It’s been a very long journey from start to finish. At times, it’s been exhausting especially during the recent publicity blitz I’ve been on, but I’m very proud of the book and the central message of it. It’s timeless and universal. I’ve been successful getting the word out through school readings and other media opportunities.  

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Book Marketing

How Tellwell authors are marketing their books during the coronavirus pandemic

Jennifer Chapin

The Poet & The Angel 

1. Describe your book in one sentence.

It is an elegy of love and redemption and tells the story of a little girl who sees the wounded spirit of a slain poet huddled near a fountain in Granada, Spain. She befriends him to give him his voice back.

2. How were you planning to promote and market your book before the COVID-19 crisis?

I had been approved by Indigo for a signing on April 18th in Victoria and had Tellwell create my promotional materials for that event.  I also had a reading set up at the Vancouver Public Library on April 19th and an event set up with the Victoria Public Library in May, as part of the emerging local author program.  All of these events have been cancelled.  Fortunately, I had an interview with Citizen’s Forum on YouTube before we were all told to self-isolate so I gained some traction there.  After many months of building online interest, the book was finally starting to take off; however, all of the events mentioned above are still available to me, when life resumes once more.

3. What are you doing now?

I’m still in the thinking stages of what to do next, but plan to set up my own YouTube channel to do readings and talks to post online, through my website and Facebook author page.  I am also planning to set up a series of podcasts.  Finally, I am building a community of authors around me whereby we read and review each other’s books and post them on Amazon by way of support.

4. Do you have any advice for authors?

My advice is to never give up.  If there is an obstacle in the river, float around it as there are always creative solutions available.  Also, form communities with like-minded artists to exchange ideas.  View this time as an opportunity for growth.  We are all in this together, globally.  If this crisis has taught us anything, it is that we need each other.

Read how Charlene Doak-Gebauer, Markus Matthews and Monique Gliozzi are adapting their book marketing strategies in light of the coronavirus outbreak.

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Meet the Team

Tellwell marketing consultant Chelsea Rutherford on the biggest mistake authors make when it comes to book marketing

1. Tell us about your role at Tellwell.

As a book marketing consultant, I work with authors to show them how they can connect with their audience through various marketing activities. It’s my goal to give authors a better understanding of all the tools they have available to them when it comes to marketing their book, and teach them how to effectively use those tools.

2. What does a typical day or week look like?

A typical day includes a mix of meetings and consultations, creating marketing strategies, designing social media graphics and promotional materials, and pitching to bloggers, media outlets or bookstores. I love that my work week always contains a mix of writing, strategizing, phone calls with unique authors, and creative work.

3. What did you do before joining Tellwell?

I was the marketing manager for a California based start-up. I worked remotely from Victoria with a lean-team based in Ottawa, Oakland, and Los Angeles. We all came together to launch our company in early 2017. What a whirlwind that was! I wouldn’t trade that time for anything though. Not only did I hone my time management and communication skills, and learn just how adaptable I really can be, but I was also able to experiment with all kinds of marketing activities. My responsibilities included social media management, blogging, B2B and B2C email marketing, media outreach, partnership marketing with California-based event planners, as well as managing and executing brand awareness campaigns, mostly through influencer marketing on Instagram.    

4. How would you describe your personality? What inspires you?

I thrive when I’m able to socialize with others – friends, family, even strangers at events or concerts. I love getting into good conversations with people. Learning through sharing ideas with others charges me up like nothing else. With events and social gatherings on hold though, I’ve been turning to other sources of inspiration. I consume books, blogs and podcasts on the regular, but my consumption rate has increased tenfold since social distancing came into effect. I’m still getting outside and spending time near the ocean or on a remote trail – there’s nothing like nature to keep me feeling whole. 

5. What do you enjoy most about working with authors?

I love hearing why authors wrote their book, why they want to share this particular message with the world. Starting with why is a driving force behind just about everything I do when it comes to business and marketing – thank you, Simon Sinek.

Understanding an author’s why helps me better understand who we’re trying to reach, which determines my recommendations and strategies for how to connect with them.

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Tips & Tricks

How to market your book during the COVID-19 pandemic

Physical distancing, self-isolation and quarantines during the coronavirus pandemic have completely altered our lives. We’ve all had to reimagine the ways we connect and engage with each other. With so much fear and uncertainty circulating during the COVID-19 pandemic, there is a great need for breaks from the news cycle. We are also spending more time at home now than, perhaps, ever in our lifetime. Indulging in a good story is one of the oldest and most enjoyable forms of escapism. Hopeful, cheerful, funny or just straight-up weird and quirky content can lighten our mood and make us feel so much better.

For authors, it’s a great time to promote and market your book. While holding book launches, book tours, book signings and school visits are not possible in a physical setting, you can take these activities online. Authors are using social media, and platforms like Zoom, to hold live events, digital book tours, and Q&As. They are partnering with other authors, book bloggers, booktubers and influencers in their space to share their stories and engage with their audiences.

Here are some ideas and strategies to consider on how to market and promote your book during the COVID-19 pandemic.

Book launch Digital book launch

Considering using Facebook live to launch your book. It’s free and relatively easy to setup. Almost everyone has a Facebook account together and it’s likely the people you would invite to a physical book launch event will already be your Facebook friend. Facebook Live can also accommodate another person which is great if you would like a co-host, emcee or someone to introduce you.

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Meet the Team

Marketing consultant Cassie Smith shares her advice to authors marketing their book during the COVID pandemic

1. Tell us about your role at Tellwell.

As a book marketing consultant, my role is to support authors in the marketing and promotional aspect of the publication process. We develop strategies for authors to develop their book marketing plan, and fulfil marketing services to take some of the load off their plate.

2. What did you do beforehand?

I worked in community engagement and development within educational institutions from preschool to university! My tasks ranged from directing international field studies with university students in Europe, to being the person who got to drop the eggs from a school roof for a science fair ‘egg drop’ challenge!

3. How would you describe your personality?

I’m a big infophile – learning is what motivates me more than anything! I also find it really tough to sit still and read a book – so audiobooks are a great way to circumnavigate that.

4. What do you enjoy most about working with authors?

I thrive on having a varied workload which is why working with authors is so great. They each present unique perspectives, skills, and stories. Getting to adapt to those individualities is really amazing. 

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Meet the Team

Marketing consultant Katie Hennessey on her role in educating and empowering authors in their book marketing efforts

1. Tell us about your role at Tellwell.

As a marketing consultant at Tellwell, I am an author’s final point of contact in the publication process. I work with authors on creating the best strategies to promote and market their book based on their goals, time and budget. It is my goal to help educate and teach authors about all the extraordinary resources available. Children’s books are my specialty! 

2. What did you do beforehand?

I wore a few different hats prior to starting at Tellwell. After I graduated from the University of Victoria with a B.A., I worked in real estate, supporting agents with marketing and administrative duties. Real estate didn’t feel quite like the right fit, and I decided to go back to school to become an elementary school teacher. It was during this time that I became aware of an opening on Tellwell’s marketing team, and couldn’t resist the opportunity to become a part of an industry I feel so passionate about. 

3. How would you describe your personality?

I like to describe myself as Miss Congeniality. I love helping others and am highly organized. I tend to be a bit of a perfectionist. I typically see most things with my rose-colored glasses on, always wanting to see the glass half full, rather than half empty.

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Tips & Tricks

Get reader reviews by running an online book giveaway

How do you get readers to review your book? You give it to them for free. Hosting an online giveaway is one tactic that will provide a bit of extra publicity for your book.  Goodreads, Facebook and Amazon have functions on their sites that give writers the opportunity to organize their very own book giveaways. The question is: which platform is best for you?

Goodreads Giveaways

Goodreads

Goodreads boasts over 55-million members, with 1.5-billion books and more than 50-million reviews. So, this may be one of the most viable ways to reach your target readers. Running a giveaway on Goodreads is straightforward and easy to set up. The great thing about Goodreads is they promote your giveaway, helping drive entries and then randomly select winners once the giveaway ends.

How it works
When participants enter in a giveaway, your book automatically gets added to their “want-to-read” list promoting your book via updates in their friends’ feeds, building exposure for your book. About eight weeks after the giveaway ends, winners receive an email from Goodreads to remind them to rate and review your book. This will help other readers discover and decide to read the book too. Goodreads also features their book givewaways on a section of their website, allowing new readers to discover new books.

The Goodreads giveaway process is simple, allowing authors to gift ebooks through their KDP account and print books to American or Canadian residents. The fee of $119 USD (approx $150 CDN) allows you to gift up to 100 copies fo your book. 

Giveaways for Kindle ebooks are fulfilled directly by Goodreads, while authors are responsible for mailing print books to winners. Take into account shipping costs when deciding how many print copies to gift. Giving away ebooks is much more cost effective as you only pay the giveaway fee, and do not have to pay for each ebook copy you gift. 

Goodreads also offers a premium giveaway valued at $599 USD which includes all the above benefits plus premium placement on the Goodreads’ giveaway page and a customizable message sent by Goodreads to entrants who don’t win.

FAQs

  1. How many copies should I give away?
    Goodreads allows you to give away up to 100 copies of your book. If you are gifting ebooks, then decide how many copies you are comfortable giving away. You are not paying out of pocket for the ebooks you giveaway, only the $120 USD fee. So if your goal is to generate reader reviews, then I would encourage to give away as many of those 100 copies as you can.
    But if you are giving away print copies of your book, then you do have to take into account the price of the book as well as shipping costs. In this case, limit the copies to the amount you can afford, taking into account the Goodreads giveaway fee. You can limit the giveaway to only one book.
  2. Will each reader who gets a free copy leave a review?
    No, Goodreads clearly states that people who receive free copies are not required to leave a review. And this is a good thing because if someone doesn’t like a book, sometimes they choose not to leave a review, and that is better than having a negative review. Books are given in the hopes that the reader will leave a positive review.
  3. Who can enter giveaways?
    Giveaways for print books are eligible for entry by Goodreads members who are residents of the US and/or Canadian residents. (During the setup process, giveaway hosts can select to offer print giveaways to U.S residents, Canadian residents, or both.)Giveaways for Kindle e-books are eligible for entry by Goodreads members that are residents of the US.
  4. Do I have to pay for the ebooks I’m giving away?
    No. Kindle Direct Publishing authors and publishers with ebooks available in the U.S. can run giveaways for up to 100 copies of Kindle ebooks. Whether you choose to give away 1 ebook or 100, it will always cost $119 USD. We automatically deliver the ebooks to winners at no additional cost, meaning you are not responsible for paying for each copy of the ebook. And the more books you give away, the more reviews you’re likely to receive, which will help create buzz around your book!

Take a look at the books currently up for grabs on Goodreads.
If you want to read more about creating an online giveaway on Goodreads, click here.

If you want Tellwell to setup a Goodreads account and run a giveaway for you, then fill out this form.

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Tips & Tricks

The Art of the ARC – How advanced reader copies can add buzz, publicity and reviews to your book before the official release

There is nothing better than the smell of a freshly cracked book spine – unless of course, that book is an advance reader copy (ARC). ARC’s are copies of a book that are given to certain people who are permitted to read it before its scheduled release date.  They are typically given to bloggers, critics, and other online influencers to review and promote the work to a wider audience.  For authors, sending out an ARC is a great way to gain buzz and publicity before the big release.  Although this may open the door to potential negative criticism, this also gives authors the chance to make last-minute changes before releasing their book to the world. So how do you create an ARC for reviewers?

 

Making an ARC

An ARC does not need to be fancy, however, there are additional elements that need to be considered:

  • Disclaimer – A complete cover is not necessary, but there should be a disclaimer stating that this copy of the book is an advance reader copy that is not for resale.
  • Quick facts – Include a list that has information like: number of pages, price, release date, ISBN etc.
  • Formatting – While this may not be your final copy of your book, you should still make sure it appears clean and professional. Reviewers may have several ARCs to review, and an aesthetically appealing file could boost your chances of getting read first.

When it comes to distribution, you can choose an electronic copy, such as a PDF, or a print copy. Digital distribution is inexpensive and easy to deliver, however, this also makes it easier to leak. Print is the traditional route, but it does take more effort and time to produce.

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Guest Post

Conversations from a Coffee Shop: Transforming my Personal Struggles into Success through Writing by Jason Lee

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“Why don’t you write a book about your life?” asked my ex-wife as she poured herself a cup of earl grey tea one summer afternoon.

We were sitting on the empty patio at Gallagher’s coffee shop in Port Moody, listening to the sounds of birds chirping in the background of our conversation.

“Nobody would want to read about my story,” I chuckled shaking my head. “No one cares about my childhood abuse, or how my anger destroyed so many relationships.”

She grimaced and coyly nodded in agreement about how my anger ripped apart our marriage over 15 years ago. She took a sip of her tea and smacked her lips. “You never know. I think you’re not the only person who’s struggled. And how you’ve turned things around for yourself can be uplifting to so many people and can bring hope.”

I looked up and stared into the bright blue sky. A gentle breeze brushed against my face as I paused for a moment in deep thought.

Later that evening in my apartment, I continued thinking about our conversation. Was she right? Do other people also struggle managing their emotions, namely anger? Does depression and anxiety affect others making them feel helpless and lost, just like how I felt? I picked up a pad and pen and began jotting down notes. Somewhere in there, I scribbled the words, “recovery…anger…abuse…mental health and living with the dragon.”

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Tips & Tricks

Pave the way to literary success with a pre-marketing strategy

Your phone rings; your best friend is calling. You answer and the congratulations and celebratory cheers pour in. The day has come, the daydreams have become reality. You’ve made the Globe and Mail’s bestseller list! The book you spent months crafting has gone viral and new readers are multiplying by the second! You’ve reached celebrity author status.

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It may seem far-fetched, but it’s certainly possible. The question is: how did you get to that unforgettable milestone?

As an author, whether you’re self-published or not, one of the most important things you’ll need to do to work towards that bestseller status is build an audience of readers who would be most interested in your book. But, growing a target market is no easy feat, and it definitely takes time and committed engagement.

And, if you want to hit the ground running when your book is launched, you’re going to need to get started sooner rather than later. Enter pre-marketing.

Having and executing a pre-marketing strategy is extremely important to build initial momentum – whether it’s your first book, or your sixth. Here are Tellwell’s top ten tips to consider when putting together your pre-marketing strategy:

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