Tag Archives: marketing

Tips & Tricks

Get reader reviews by running an online book giveaway

How do you get readers to review your book? You give it to them for free. Hosting an online giveaway is one tactic that will provide a bit of extra publicity for your book.  Goodreads, Facebook and Amazon have functions on their sites that give writers the opportunity to organize their very own book giveaways. The question is: which platform is best for you?

Goodreads Giveaways

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Goodreads boasts over 55-million members, with 1.5-billion books and more than 50-million reviews. So, this may be one of the most viable ways to reach your target readers. Running a giveaway on Goodreads is straightforward and easy to set up. The great thing about Goodreads is they promote your giveaway, helping drive entries and then randomly select winners once the giveaway ends.

How it works
When participants enter in a giveaway, your book automatically gets added to their “want-to-read” list promoting your book via updates in their friends’ feeds, building exposure for your book. About eight weeks after the giveaway ends, winners receive an email from Goodreads to remind them to rate and review your book. This will help other readers discover and decide to read the book too. Goodreads also features their book givewaways on a section of their website, allowing new readers to discover new books.

The Goodreads giveaway process is simple, allowing authors to gift ebooks through their KDP account and print books to American or Canadian residents. The fee of $119 USD (approx $150 CDN) allows you to gift up to 100 copies fo your book. 

Giveaways for Kindle ebooks are fulfilled directly by Goodreads, while authors are responsible for mailing print books to winners. Take into account shipping costs when deciding how many print copies to gift. Giving away ebooks is much more cost effective as you only pay the giveaway fee, and do not have to pay for each ebook copy you gift. 

Goodreads also offers a premium giveaway valued at $599 USD which includes all the above benefits plus premium placement on the Goodreads’ giveaway page and a customizable message sent by Goodreads to entrants who don’t win.

FAQs

  1. How many copies should I give away?
    Goodreads allows you to give away up to 100 copies of your book. If you are gifting ebooks, then decide how many copies you are comfortable giving away. You are not paying out of pocket for the ebooks you giveaway, only the $120 USD fee. So if your goal is to generate reader reviews, then I would encourage to give away as many of those 100 copies as you can.
    But if you are giving away print copies of your book, then you do have to take into account the price of the book as well as shipping costs. In this case, limit the copies to the amount you can afford, taking into account the Goodreads giveaway fee. You can limit the giveaway to only one book.
  2. Will each reader who gets a free copy leave a review?
    No, Goodreads clearly states that people who receive free copies are not required to leave a review. And this is a good thing because if someone doesn’t like a book, sometimes they choose not to leave a review, and that is better than having a negative review. Books are given in the hopes that the reader will leave a positive review.
  3. Who can enter giveaways?
    Giveaways for print books are eligible for entry by Goodreads members who are residents of the US and/or Canadian residents. (During the setup process, giveaway hosts can select to offer print giveaways to U.S residents, Canadian residents, or both.)Giveaways for Kindle e-books are eligible for entry by Goodreads members that are residents of the US.
  4. Do I have to pay for the ebooks I’m giving away?
    No. Kindle Direct Publishing authors and publishers with ebooks available in the U.S. can run giveaways for up to 100 copies of Kindle ebooks. Whether you choose to give away 1 ebook or 100, it will always cost $119 USD. We automatically deliver the ebooks to winners at no additional cost, meaning you are not responsible for paying for each copy of the ebook. And the more books you give away, the more reviews you’re likely to receive, which will help create buzz around your book!

Take a look at the books currently up for grabs on Goodreads.
If you want to read more about creating an online giveaway on Goodreads, click here.

If you want Tellwell to setup a Goodreads account and run a giveaway for you, then fill out this form.

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Tips & Tricks

The Art of the ARC – How advanced reader copies can add buzz, publicity and reviews to your book before the official release

There is nothing better than the smell of a freshly cracked book spine – unless of course, that book is an advance reader copy (ARC). ARC’s are copies of a book that are given to certain people who are permitted to read it before its scheduled release date.  They are typically given to bloggers, critics, and other online influencers to review and promote the work to a wider audience.  For authors, sending out an ARC is a great way to gain buzz and publicity before the big release.  Although this may open the door to potential negative criticism, this also gives authors the chance to make last-minute changes before releasing their book to the world. So how do you create an ARC for reviewers?

 

Making an ARC

An ARC does not need to be fancy, however, there are additional elements that need to be considered:

  • Disclaimer – A complete cover is not necessary, but there should be a disclaimer stating that this copy of the book is an advance reader copy that is not for resale.
  • Quick facts – Include a list that has information like: number of pages, price, release date, ISBN etc.
  • Formatting – While this may not be your final copy of your book, you should still make sure it appears clean and professional. Reviewers may have several ARCs to review, and an aesthetically appealing file could boost your chances of getting read first.

When it comes to distribution, you can choose an electronic copy, such as a PDF, or a print copy. Digital distribution is inexpensive and easy to deliver, however, this also makes it easier to leak. Print is the traditional route, but it does take more effort and time to produce.

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Guest Post

Conversations from a Coffee Shop: Transforming my Personal Struggles into Success through Writing by Jason Lee

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“Why don’t you write a book about your life?” asked my ex-wife as she poured herself a cup of earl grey tea one summer afternoon.

We were sitting on the empty patio at Gallagher’s coffee shop in Port Moody, listening to the sounds of birds chirping in the background of our conversation.

“Nobody would want to read about my story,” I chuckled shaking my head. “No one cares about my childhood abuse, or how my anger destroyed so many relationships.”

She grimaced and coyly nodded in agreement about how my anger ripped apart our marriage over 15 years ago. She took a sip of her tea and smacked her lips. “You never know. I think you’re not the only person who’s struggled. And how you’ve turned things around for yourself can be uplifting to so many people and can bring hope.”

I looked up and stared into the bright blue sky. A gentle breeze brushed against my face as I paused for a moment in deep thought.

Later that evening in my apartment, I continued thinking about our conversation. Was she right? Do other people also struggle managing their emotions, namely anger? Does depression and anxiety affect others making them feel helpless and lost, just like how I felt? I picked up a pad and pen and began jotting down notes. Somewhere in there, I scribbled the words, “recovery…anger…abuse…mental health and living with the dragon.”

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Tips & Tricks

Pave the way to literary success with a pre-marketing strategy

Your phone rings; your best friend is calling. You answer and the congratulations and celebratory cheers pour in. The day has come, the daydreams have become reality. You’ve made the Globe and Mail’s bestseller list! The book you spent months crafting has gone viral and new readers are multiplying by the second! You’ve reached celebrity author status.

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It may seem far-fetched, but it’s certainly possible. The question is: how did you get to that unforgettable milestone?

As an author, whether you’re self-published or not, one of the most important things you’ll need to do to work towards that bestseller status is build an audience of readers who would be most interested in your book. But, growing a target market is no easy feat, and it definitely takes time and committed engagement.

And, if you want to hit the ground running when your book is launched, you’re going to need to get started sooner rather than later. Enter pre-marketing.

Having and executing a pre-marketing strategy is extremely important to build initial momentum – whether it’s your first book, or your sixth. Here are Tellwell’s top ten tips to consider when putting together your pre-marketing strategy:

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Author of the Month

YA author Rachael Bell-Irving uses pre-marketing to grow following, knowledge and experience for launch

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We’ve all heard the saying ‘practice makes perfect’ at one time or another, and book marketing is no exception. So when Tellwell author Rachael Bell-Irving decided she was going to publish her first book – Demons at the Doorstep, she immediately began exploring and experimenting with marketing in preparation for her book’s release.

First, she embellished her online author presence with a Facebook Page and website, and began to establish a voice through social media and a blog. While she knew it was important to be on multiple online platforms, Bell-Irving decided to focus on the tool she felt most comfortable with: Instagram.

She did her due-diligence researching effective hashtags and exploring community spaces like “Bookstagram.” As she began to post content, she started to pick up on some of the nuances. Beyond the importance of imagery, Bell-Irving discovered the value of allowing your personality to come through.

insta-post-4-personal“People like to know who you are behind the scenes and behind the screen,” she says.

Some of her most well-received content on Instagram has been posts of herself – whether they were related to the writing process or not. Even online, the reading community seems to appreciate a personable, humanistic approach to brand awareness.

Another advantage of the pre-marketing process for Bell-Irving was getting a better sense of her genre and her target audience. Prior to exploring the literary community on social media, she didn’t realize her writing is tailored to young adult readers.

Having learned that, she found her approach online shifted to accommodate the interests and habits of YA readers specifically. The most prominent thing she discovered was the strength of the community she had become a part of through her writing. Not only are YA readers and writers extremely interactive with one another, but being genuinely invested is quintessential to building support within the community.

The concept of “being a reader as much as a writer” goes a long way, Bell-Irving explains. So, she started to get back into reading again to really immerse herself with her audience.

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Tips & Tricks

Three tips to increase book sales for first-time authors

As a first time author it can be daunting stepping out with your story and trying to successfully earn money selling your book. Here are three tips to help increase book sales before your book hits the stands.

Always check your blind spots

Authors, who have spent so much time in the process of writing their books often are so intricately connected with the content and structure of their book that they can miss blind spots that a trained eye would catch.  Whether you have someone who is trained to look for blind spots review, or have some peers review your content before publishing, don’t rely on just yourself to catch everything.

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Tips & Tricks

How To Take Your Book Tour Online

In a digital age, it should come as no surprise that in addition to designing, publishing and marketing their books electronically, authors can also take their book tours to an online interface. Imagine executing a series of tour stops right from the comfort of your own home. Sounds too good to be true right? While for some, the traditional, in-person events and signings work best, others may want to consider adding a blog tour to their marketing plan.

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What is a blog tour?

An online book tour, commonly referred to as a blog tour, is a modernized way to connect with new readers without traveling from city to city. Blog tours usually occur over a two to four-week period where the author is featured on a different relevant blog each day for the duration of the tour.

The features of each stop on the tour can vary, but usually share information about the book and its availability and exclusive information about the author. Similar to having one on one conversations with the authors at events, the blog content is meant to incentivize readers to want to get more from the author, through buying their book.

The main idea behind organizing a book tour, is to capitalize on each blogger’s audience to gain exposure for the book in the early stages of its release. Online tours can be arranged at any time, but work most effectively with new releases. In comparison to in-person tours, where building a strong following and some momentum reinforces the value of holding events, blog tours are meant to help grow an audience for a new book.

Blog tours have been known to work best for genre fiction or YA books because it’s one of the best ways to engage with that audience.

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Tips & Tricks

To Blog or Not to Blog

Once you’ve created an author website, you may be wondering what content to include and how to use it to gain more online traction. One of the best ways to do this is by starting your very own blog! A blog is a web page that is regularly updated with informally written articles, usually centered around a broad theme. Tellwell’s blog for example covers the publishing industry, with specific focus on self-publishing. Many blogs are in first-person and seem conversational.

You may be wondering how a blog will help to increase your book sales. Blogs are known to be one of the best tools to increase reader engagement and give readers a continuous reason to come revisit your site. Your blog is a preview of your writing style, so if readers enjoy the content you post online, they’re more likely to invest in your book. As with most online tools, blogs do have their own set of pros and cons. Keep reading to find out if blogging is a good option for you!

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Tips & Tricks

The Key to Standing out as a Self-Published Author: Book Marketing

You’ve finally done it – your copy has been meticulously edited, you’ve spent too many hours tweaking the design of your book jacket, and now your book is ready for distribution – you’ve published your book.

But just when you’re about to get that freshly-printed, new book in your hands, someone says it. It creeps up on you, making the hair on the back of your neck stand up, your stomach tightens and a wave of uncertainty hits you; then someone asks you the question: “How are you going to market your book?”

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It’s okay, breathe.

It’s a long, labour of love getting your book published. It’s a monetary and time commitment. So why then, after going through the editing process, the tedious design process, and setting up distribution, do you need marketing for your book?

Well, the reality is, when you decide to self-publish, you’re involuntarily signing up to be your own publicist (unless of course you actually hire a publicist). Much like the term suggests, being a self-published author means a good portion of your book sales are going to be dependent on the effort you put into book marketing.

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Author of the Month

Don Levers talks book marketing – Masterminding the perfect strategy for success

don-levers-author-headshotIn January 1977, five men tunneled through steel and concrete to break into the Vancouver Safety Deposit Vault. The men pilfered more than 1200 safety deposit boxes and stole millions of dollars in jewelry, gold bars, and cash. It was a perfect crime. Except, when staff at Vancouver International Airport noticed that the men’s luggage was exceptionally heavy, they called the police. The men were arrested. The perfect crime a flop.

This is the true story that inspired Don Levers to begin to write his novel, Loot for the Taking. “The idea of these professional criminals who staged the perfect crime with an imperfect getaway wouldn’t leave me,” said Levers.  He began writing the novel in 1987 and last year, with encouragement from his family, Levers sat down to finish his book. “It took a solid year of writing, re-writing, editing, re-writing, and more editing to reach the finish line,” said Levers.

There are a lot of parallels to publishing a book and planning the perfect crime. You can write the best book on the planet, but if you don’t take steps to make sure your getaway (marketing plan) is solid, you’ll be grounded in terms of book sales. Which is why Levers decided to make book marketing his primary occupation. “It’s a lot of work but if you enjoy it, it’s not a job,” he explained.

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