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Tellwell News

Tellwell authors get creative in March with events and speaking opportunities

March was a busy month for Tellwell authors holding events and signings! Here’s a glance at some of the unique events held throughout March:

dscn1830Comedian and Tellwell Author, Ally Lane launched her book The Chem-Ho, at the Vin Gogh Art Studio in Calgary on March 8th. Lane served up quite the entertaining evening, including a colourful reading on her journey through breast cancer, appetizer’s and complimentary “chemo”-politans administered by Hot Doctors. Stay tuned for more of her events by visiting: www.allylane.com.

 

art-mindfulnessOn March 19th, Jason Lee was the Keynote Speaker at the Art and Mindfulness Event hosted by Moving Forward Family Services at SFU. His presentation, on “Anger and Your Mental Health,” discussed the barriers certain cultures have on talking openly about mental health. Lee has spoken at several Mental Health conferences across Canada, including the Strength in Unity Summit held last year in Ottawa. For more on the author, or to learn more about his book – Living with the Dragon – Healing 15 000 Days of Abuse and Shame, visit www.solaceinnerhealth.com.

 

In celebration of World Down Syndrome Day and in memory of her brother, Ken, Diana Frizell kicked off her book tour in Richmond on March 21st. The tour included a wine and cheese evening, and signings at the Down Syndrome Research Foundation and the IndigoSpirit bookstore in Richmond Centre Mall. Frizell aims to raise awareness and support for aging adults with Down Syndrome, based on her family’s experience. Visit www.kensplace.ca for more event details – including future stops on Vancouver Island.

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Tips & Tricks

Tellwell’s Tips for Launching your Book

After months of preparation, you’ve reached the end of the self-publishing journey. You do a quick Google search and there it is – your book listing on Amazon, Chapters, and Barnes and Noble. Excitement turns to panic as you wonder, “What do I do now?! How am I going to launch my book?”

Launching your book doesn’t have to be a grand event, and it doesn’t have to happen the second your book is released. Many authors wait months to line up events or signings, and focus instead on spreading the word via social media. Others plan a book tour, involving readings and book signings at multiple venues over the course of several weeks.

Remember, the purpose of launching your book is getting the word out, whether that be online, over the phone, or through in-person engagements. Regardless of which approach you take, here are Tellwell’s top 10 tips to launch your book when it becomes available:

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  1. Have promotional materials prepared: While your book is being designed, you’ll want to start thinking about materials you can put together to give to people who ask about your book. Examples include a bookmark or business card to hand out in person, an email signature with links to your author website or social media profiles, or a poster of the book cover to take to in-person events.
  2. Build an email/mailing list: When your book is available, you’ll want to have people to tell. So, while you’re working through the production process, start building a contacts list complete with names and email addresses. That way when the book is available, you can send out an email blast to all interested contacts with links to where they can buy the book.
  3. Know your target market inside and out: While it may be tempting to say anyone would take interest in your book, it can be a lot easier to promote your book to smaller, niche markets. Ask yourself – “Who is the type of person most likely to buy my book?” Once you’ve figured that out, determine where you might find them, where they buy their books, and what they look for when adding a new book to their collection so you can tailor your content and keywords to their interests.
  4. Get social: In a digital age, it’s nearly impossible to avoid social media when trying to get the word out. Whether you’re a social media guru, or you’re just getting started, try to engage with readers on at least one social media platform.
  5. Keep your audience engaged as your book is nearing completion: Use your social media platforms, or your mailing list, to share updates with your audience before the book comes out. This creates some pre-launch buzz that will kickstart your promotion efforts.
  6. Network, network network! As a one-person operation, it’s extremely difficult to generate buzz around your book. That’s why it’s critical to build valuable relationships with individuals and organizations who can help you get the word out about your book. Whether it be a local business who is willing to host you for events, or a charity you partner with and donate a portion of your book proceeds to, get networking!
  7. Get Reviews: We know you feel passionately about your book, but having others praise it will help to attract new readers. Like any product, getting customer feedback will help others to decide whether they should buy your book.
  8. Invest in book giveaways: Whether it be organized directly through your website, or through another source like Amazon or Goodreads, give away some free copies of your book to build momentum. Incentivize your audience to keep your book on their mind.
  9. Use clear call to actions: When approaching people about the book, be very clear about what you want from them. Are you requesting a review for your book? Do you want people to subscribe to the blog on your website? Keep your prompts clear, concise and genuine.
  10. Take it one step at a time: Marketing takes time and consistent engagement, so be sure to break down your goals into tangible steps, and don’t forget to celebrate all the small victories!

 

 

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