Tag Archives: author advice

Meet the Team

Tellwell Publishing Consultant Apple Bertulfo shares the value of creative control and trusting your publishing team

Lastly, don’t procrastinate. If your dream is to become a published author, then make it happen.

– Apple Bertulfo, Tellwell Publishing Consultant

Tell us about your role at Tellwell.

As a publishing consultant, my role is to provide intuitive guidance and support to all authors who want to publish their books. I cover all the details necessary to turn their manuscript into a professional book. I help authors identify their publishing goals, know what they want for their books and then discuss together the steps toward reaching those goals.

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Author of the Month

Myriam Huser, pilot, humanitarian and author on how writing helped her learn more about herself and why she encourages everyone to JUST GO FOR IT!

 I never wanted to fit into what was normally expected of a woman; I chose to chase my dreams instead. 

Myriam Huser, author of They Called Me Sky Hunter

Myriam Huser is an incredibly skilled pilot and a talented storyteller – ask her about the time she was detained in Sudan while on a humanitarian aid mission; or, what it was like to hike Mount Kilimanjaro. She’s also a nature photographer and videographer. Recently, Myriam added ‘author’ to her list of titles and experience. They Called Me Sky Hunter, her new memoir about her adventures as one of the first women bush pilots, was published earlier this summer. Since then, she’s received countless reviews praising her book. She’s also had some fun interactions with the media. While being interviewed by Calgary morning radio hosts, Sue and Andy, she was told that, “she makes Indiana Jones look like a librarian!”

We caught up with Myriam to see how things have been going in her new adventure as an author. She shares her reflections and advice, and a couple of entertaining stories from her new book for Tellwell’s August author of the month feature. Enjoy the read!

Tell us a bit about yourself.

Who am I? Sometimes I wonder myself, haha. I was born in the Swiss Alps and I immigrated to Canada in my twenties. I never really stayed put as my aviation career kept taking me across the globe.

Most people see me as a strong independent woman. I see myself mostly as a shy introvert who is simply living her life as she wants. I do realize that my life is not an ordinary life, but to me, it’s just my normal life. I never wanted to fit into what was normally expected of a woman; I chose to chase my dreams instead. 

What inspired you to write They Called Me Sky Hunter?

Being aware that my life has been one big adventure that most people would never experience, I felt the need to share it. I wrote it, in part, to inspire anyone who has a dream but doubts if they can realize it. I’m hoping it will give those people the little push to get started. I also wanted to write it for those who cannot pursue their dreams, for whatever different reasons. 

I wanted to take people on a journey where they can escape to far away lands and experience extraordinary adventures through the stories in my book.

Personally, it also gives me an extra sense of accomplishment, the feeling that everything I have done won’t be forgotten as if it never mattered. 

Your book is full of incredible adventures that take us from Baghdad to Darfur to Sudan; from Uganda to Algeria; from the South of France to British Columbia. You’ve lived such a full life! Is there a particular story that you’re excited for readers to discover from your book? 

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Author of the Month Book Marketing Tellwell Books

How a cheeky, real-life pelican inspired a book about cleaning up our oceans – Tellwell’s July author of the month Renee James

Renée James is the talented Australian children’s author of Patroosh, the Cheeky Pelican. Her book was featured as one of the best-reviewed books by IndieReader in May, she has been reviewed on a number of book blogs, and has been featured on the Clarence Valley Independent!

Patroosh, the Cheeky Pelican touches on the impact of ocean pollution, such as rubbish, on wildlife – an important theme in line with “Clean Beaches Week” that took place earlier this month July 1-7.

Renée’s ‘monkey see, monkey do’ attitude has inspired her to pursue her dreams and become an author! Learn more about Renée and discover her advice for authors!

PATROOSH, THE CHEEKY PELICAN is an illustrated children’s story that hits all the marks: appealing and memorable central characters, high entertainment value, and its function as a powerful educational tool.

~Amanda Ellison for IndieReader
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Author of the Month

March Author of the Month: Pearl Gregor shows us how to embrace our Divine Feminine for Women’s History Month

Allow me to introduce you to Pearl Gregor, Tellwell’s March author of the month. She is a Dream Worker, three time self-published author, and absolute force of a woman. The Tellwell team had the pleasure of working with Pearl on her three books: Authoring Self, Cauldron of the Feminine, and I, The Woman, Planted the Tree. Each book is a pillar in the Dreams Along the Way series, where Pearl helps readers sift through their dreams in order to find freedom as an individual and wholeness in body, mind and soul.

We caught up with Pearl to see what wisdom she can offer from publishing three books – she has a lot to share! And, to learn more about her work in empowering women. It’s Women’s History Month, and we’re celebrating women all month.

Tell us a bit about yourself.

I was born at the end of the war in 1945 and raised with my six brothers in homestead country, northern Alberta. My mom was very fond of saying, “Educate a woman, educate the world.” I became an educator, administrator, provincial government education consultant and along the way, a radical feminist. In 2008, I completed my doctorate “The Apple and the Talking Snake: Feminist Dream Reading and the Subjunctive Curriculum.”

I am mother to three and have six grandsons and one granddaughter.

I live on my farm with 22 head of cattle and my Australian Shepherd, Buddy.

What inspires you as an author?

I continue to be inspired by the faces of women who carry on, despite abuse, centuries of being ignored, left out, and refused acceptance as equal partners in the world. Women lead, inspire, teach and mother. During the Covid crisis, it is the women who continue to provide cheap labour for essential services like food. The janitorial staff in hospitals, the aides, the grocery clerks and so many other low-paying jobs that keep a patriarchal culture intact! And when they retire, the poverty continues. CPP eligibility relies on being employed and receiving a salary.

There are dozens and dozens of reasons for women to feel rage. To be angry. It’s the subtle yet constant drip, drip, drip of daily sexism that both wears me out and inspires me. And let me just say, the continuous belittlement of our fears and our tears? How cunning! How intimidating! And so, just recently, I blew my teapot! The steam rises. I speak out more now than ever. To quote Maya Angelou, “And still I rise.”

Women of the world, until we dig up the cultural roots of our own repression and our own complicity in silence, change will continue at the same pace as continental drift.

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Tips & Tricks

Get reader reviews by running an online book giveaway

How do you get readers to review your book? You give it to them for free. Hosting an online giveaway is one tactic that will provide a bit of extra publicity for your book.  Goodreads, Facebook and Amazon have functions on their sites that give writers the opportunity to organize their very own book giveaways. The question is: which platform is best for you?

Goodreads Giveaways

Goodreads

Goodreads boasts over 55-million members, with 1.5-billion books and more than 50-million reviews. So, this may be one of the most viable ways to reach your target readers. Running a giveaway on Goodreads is straightforward and easy to set up. The great thing about Goodreads is they promote your giveaway, helping drive entries and then randomly select winners once the giveaway ends.

How it works
When participants enter in a giveaway, your book automatically gets added to their “want-to-read” list promoting your book via updates in their friends’ feeds, building exposure for your book. About eight weeks after the giveaway ends, winners receive an email from Goodreads to remind them to rate and review your book. This will help other readers discover and decide to read the book too. Goodreads also features their book givewaways on a section of their website, allowing new readers to discover new books.

The Goodreads giveaway process is simple, allowing authors to gift ebooks through their KDP account and print books to American or Canadian residents. The fee of $119 USD (approx $150 CDN) allows you to gift up to 100 copies fo your book. 

Giveaways for Kindle ebooks are fulfilled directly by Goodreads, while authors are responsible for mailing print books to winners. Take into account shipping costs when deciding how many print copies to gift. Giving away ebooks is much more cost effective as you only pay the giveaway fee, and do not have to pay for each ebook copy you gift. 

Goodreads also offers a premium giveaway valued at $599 USD which includes all the above benefits plus premium placement on the Goodreads’ giveaway page and a customizable message sent by Goodreads to entrants who don’t win.

FAQs

  1. How many copies should I give away?
    Goodreads allows you to give away up to 100 copies of your book. If you are gifting ebooks, then decide how many copies you are comfortable giving away. You are not paying out of pocket for the ebooks you giveaway, only the $120 USD fee. So if your goal is to generate reader reviews, then I would encourage to give away as many of those 100 copies as you can.
    But if you are giving away print copies of your book, then you do have to take into account the price of the book as well as shipping costs. In this case, limit the copies to the amount you can afford, taking into account the Goodreads giveaway fee. You can limit the giveaway to only one book.
  2. Will each reader who gets a free copy leave a review?
    No, Goodreads clearly states that people who receive free copies are not required to leave a review. And this is a good thing because if someone doesn’t like a book, sometimes they choose not to leave a review, and that is better than having a negative review. Books are given in the hopes that the reader will leave a positive review.
  3. Who can enter giveaways?
    Giveaways for print books are eligible for entry by Goodreads members who are residents of the US and/or Canadian residents. (During the setup process, giveaway hosts can select to offer print giveaways to U.S residents, Canadian residents, or both.)Giveaways for Kindle e-books are eligible for entry by Goodreads members that are residents of the US.
  4. Do I have to pay for the ebooks I’m giving away?
    No. Kindle Direct Publishing authors and publishers with ebooks available in the U.S. can run giveaways for up to 100 copies of Kindle ebooks. Whether you choose to give away 1 ebook or 100, it will always cost $119 USD. We automatically deliver the ebooks to winners at no additional cost, meaning you are not responsible for paying for each copy of the ebook. And the more books you give away, the more reviews you’re likely to receive, which will help create buzz around your book!

Take a look at the books currently up for grabs on Goodreads.
If you want to read more about creating an online giveaway on Goodreads, click here.

If you want Tellwell to setup a Goodreads account and run a giveaway for you, then fill out this form.

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