As part of Black History Month we’re shining the spotlight on a few of the Black authors we’ve had the privilege of working with over the past year. These self-published authors are promoting their books in a range of unique ways. Take a look to inspire your own book promotion ideas!
Record a podcast at your launch event
Author Ray Byfield recorded a podcast episode to answer questions about his new book at his launch event. Last September, Ray hosted a socially distanced book launch to celebrate the release of This Business of Life and Business. He shared this video to his YouTube page; he posted it to his website; and, he promoted it on his Instagram, Twitter, and Facebook pages.
Creating one piece of quality content can go far when you adapt it for promoting on each of your platforms.
Pitch to journalists for a deeper connection with your audience
Arnelle M. Cruz was interviewed by The Hollywood Times to discuss her book The Survivor Story of Arnelle: A Girl from Africa. Arnelle opens up about what it was like growing up in Liberia, and she tells readers how they too can overcome adversity.
Interviews and feature stories, like Arnelle’s interview, give readers a deeper insight into your story.
Well, I have a busy life! I write historical fiction, I run a business and I work as a physiotherapist. I was born in Sussex, England, brought up in Surrey and now live in Sydney, Australia. I was formerly a professional archaeologist – being graduate of the University of York, and having worked at the Museum of London in the late 1980s and early 1990s; I was also a tour guide at the British Museum.
I have been lucky enough to have enjoyed a few careers. I qualified as a physiotherapist in London in 1998. Whilst studying for my physio degree, I worked as a chef for four years at the Covent Garden Brasserie, which is now the site of the west end apple store! I moved to Australia in 2000, the year of the Sydney Olympics; thinking that it would be a temporary move, but I have been here ever since. Currently, I have my own holistic Physiotherapy and Wellness centre (Excel Physiotherapy and Wellness) in Sydney.
I live in Elizabeth Bay, which is in the eastern suburbs of Sydney, and I love it here. I have a partner and a dog. I love getting away from town though for ocean swimming, bushwalking and rock climbing. I’m passionate about history, archaeology and philosophy and I love the variety of media forms available now – books, audio, podcasts. Reading history and archaeology is my main relaxation and my escape.
What inspired you to write your book?
I’ve always been a writer – be it poetry, short stories, memoir, health and wellness or just letters to the press. I had been writing a lot before I discovered my character; the day I found him was a revelation and I decided that I just had to write about him.
That said, I discovered Juan Luis Vives by mistake. I’d never heard of him until I gave a Spanish friend in Australia a book about exiles from Spain and I thumbed through it first and found out about this incredible man.
His life-story became my inspiration. It then became my mission to bring him back into the light and writing a novel rather than a non-fiction book allowed me to give him a human voice. As a Spanish Jew, he had to hold so much back in his academic writing and yet you can still feel the struggles that he endured. By writing in an intimate diary format, I could give the man himself a voice. That was a privilege, because Vives, forgotten by the mainstream, really contributed to making the world a better place.
Who is Juan Luis Vives and how did you become interested in his story?
Juan Luis Vives was born to a family of Spanish Jews in Valencia in 1492. His family were faced with an excruciating choice: leave Spain permanently or stay and convert to Catholicism. The family decided to stay and convert – a decision that they would later come to regret – as one-by-one they were ‘picked-off,’ by the Spanish Inquisition, for the crime of ‘Judaising.’ He left Spain at the age of sixteen – never to return for fear of the Inquisition. He moved to Paris and then to Flanders, and he eventually came to the English (Tudor) Court of Henry VIII and Catherine of Aragon. There he became tutor to Princess Mary and he became closely acquainted with the well-known characters of the English court such as Thomas More, Anne Boleyn and Cardinal Wolsey.
Vives spoke about ideas that were quite revolutionary in the 1520s. He was a great scholar, writer and teacher. His ideas encompassed the rights and equality of women, the necessity for peace over war – at all costs – and the cessation of sedition, oppression and persecution. He advocated for state-funded schools, skill-training and hospitals for all; regardless of class. Vives hated lofty, pretentious academic speech. He studied his subjects closely, and he spoke about syndromes such as ‘post-traumatic stress disorder,’ and addiction to such an extent that he has been named the Godfather of Psychoanalysis (Zilboorg, 1941). He also wrote about care of the animals – that they experienced emotions and had memories – quite revolutionary for his day.
All the while, he was struggling with great internal conflict. He was always keeping one step ahead of the Spanish Inquisition and staying out of danger himself. He was also trying to help his family and his people, who were still in Spain.
I have created this educational video for YouTube to explain, in greater detail and depth, the man who was Juan Luis Vives.
A rare five-star review from IndieReader to Tellwell author Graham Forlonge for his book In One Lifetime. Congratulations Graham! Click here to read the full review.
“Graham Forlonge’s memoir IN ONE LIFETIME is an expansively honest and brutally detailed submersion into aspects of trauma that left the author with a lifelong case of Post-Traumatic Stress Disorder (PTSD) and is most touching when detailing his healing process.” C.S. Holmes for IndieReader
Our September author of the month, Shreya Gupta, is only 10-years-old! Shreya Gupta’s book Flamingo Feet is the story of a young girl who dreams about becoming a jazz dancer but drops out of a dance competition after being bullied. She learns to stand up for herself and pursue her dreams. The young author has been featured on CTV National News, her local newspaper and her book won the Mom’s Choice Awards! Not only that, all royalties will go towards a charity that helps young girls in India receive better access to education. Shreya, you are an inspiration!
1. Tell us a bit about yourself.
My name is Shreya Gupta and I’m 10-years-old. In my spare time, I enjoy raising money for various charities that help young girls access education in developing countries. My goal is to inspire young girls around the world to always chase their dreams, no matter what. In my spare time, I enjoy sketching, reading, and writing stories. I also take jazz dancing lessons which inspired me to write Flamingo Feet, which is about a girl’s dream to jazz dance.
2. What inspired you to write your book?
About a year and a half ago, I took a trip to India with my parents and family. There were a lot of kids who were coming up to me selling pens for money so they could get food. This made me very sad that many kids did not have access to basic needs like food and clothing. I wanted to do something to help out. My grandfather runs a charity that helps girls access education in developing countries like India. I decided this was a great opportunity to get involved with the charity and write a book to raise money for it.
3. How have your personal experiences influenced your book?
I wanted to help children access education. I also wanted to write a book that inspires kids to always chase their dreams, no matter what. The book is about a young girl named Aria who has to overcome bullying. I wanted to write a book about this topic as I feel it’s a very important issue in today’s world.
Congratulations to our authors for winning major awards and receiving huge publicity including radio and podcast interviews, newspaper, web and social media features.
Jerome Bourgault The Perpetual Now
Exciting news for sci-fi/fantasy author Jerome Bourgault whose debut novel, The Perpetual Now, has been named a finalist in the cross-genre category of the 2020 International Book Awards! Winners will be announced in a few weeks.
It is a huge and completely unexpected honour to be included in the company of so many talented, successful and recognized authors in both mainstream and independent publishing. My thanks to everyone at Tellwell Talent, and my readers who have shown so much support!
– Jerome Bourgault, author of The Perpetual Now
Elaine Alec Calling My Spirit Back
Elaine Alec is making headlines for her newly released book Calling My Spirit Back. She’s been featured on the CBC, First Nations Forward, the National Observer, Living Fiercely and Sober is Dope! Podcasts.
It’s a journey of understanding and embracing your story and sharing it with others. We can’t expect others to share their stories, their hearts, their thoughts, and their truths if we are not willing to do the same.
In 1972, Dr. Rose Hemmings has just finished her general surgery residency when a haunted stranger is shot in front of her in a New York City bar, and their lives become forever intertwined. And when, having been given the blessing of her adoptive father on his deathbed, Rose travels to prerevolutionary Iran to discover the past her American family kept secret from her, she finds a true Pandora’s box.⠀⠀⠀⠀⠀⠀⠀⠀⠀
The Independent Publishing Book Awards is the longest-running and one of the largest book awards open exclusively for independent authors.
Congratulations to our Tellwell authors on their recent media coverage!
Luciano Nisi Untold Stories of a Paramedic
The Abbotsford News Abbotsford author Luciano Nisi has released his third book, which shares his experiences as a paramedic. Untold Stories of a Paramedic takes the reader right into the action of real calls.
“You will witness the heart-pounding, adrenaline-pumping action of dealing with a stabbing, shooting or overdose,” Nisi says.
He said the book also shows the humorous side of the job, and he shares everything from the dialogue with his partner to his own thoughts.
A Village of Lumby author is making strides in the fantasy world.
Katrina (K.M.) Lapointe’s Awakening Arorus, the first in the series The Clan Destayy Chronicles, marks the stay-at-home mother and Charles Bloom Secondary grad’s debut on the scene.
”Awakening Arorus, in the beginning, was because of my love of reading. I mean, I get into a book and it’s a relaxing escape from the every day,” Lapointe said. “I remember ever since I was learning to read I loved stories and when I got into my teens I’ve always known that I wanted to write an adventure that hopefully one day, I could share with the world.”
Gordon Coyle rides an iron horse, pulls the trigger of his lens and shutter, and like every lonesome cowboy he also has some sad songs.
Coyle is a photographer, and he rolls proudly from scene to scene on his Harley. The camera is one medium for his creative heart but he also puts pen to paper and arranges his impressions into structured words. He perhaps hesitated to call himself a poet, but now it’s irrefutable. He has the book to prove it.
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Tony and RL Read were featured in the Entertainment section of the Stratford Beacon Herald this month, showcasing the release of their light-hearted travel book Around the World: Stories from afar, but close to a bar. Read the full article here.
Ian Mark joined The Homestretch’s host Doug Dirks this month to talk about his experience as a rock performance photographer in the 70’s. Mark recently published a collection of his photos titled Adventures of a 70’s Rock Photographer. He was also featured on CBC News Calgary. Listen to his interview on The Homestretchhere.
In light of Autism Awareness Month, Mirian Sansalone spoke about her memoir – Purpose High: Living With Autism, with Jessi Cruickshank on The Goods. The book shares the author’s experiences as a mother of two autistic sons. Watch the episode on CBC TV here. Sansalone also shared five things everyone should know about autism on The Caledon Enterprise. Read the article here.
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Author Antoine Rahil spoke with the Oakville Beaver about his journey as an exile from Jerusalem, to the prosperity he found in Canada. Read the story here.
Levers recounts the 1977 Vancouver heist that inspired his book Loot for the Taking with The Early Edition’s host Rick Cluff. Listen to the interview here.
Charles Louis de Bourbon
Charles Louis de Bourbon tells the host of Global Morning, Jeff McArthur, about his ties to Louis XVII and how DNA can prove the king’s son survived prison. Watch the interview here.
