Tag Archives: self-publishing

Author of the Month

YA author Rachael Bell-Irving uses pre-marketing to grow following, knowledge and experience for launch

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We’ve all heard the saying ‘practice makes perfect’ at one time or another, and book marketing is no exception. So when Tellwell author Rachael Bell-Irving decided she was going to publish her first book – Demons at the Doorstep, she immediately began exploring and experimenting with marketing in preparation for her book’s release.

First, she embellished her online author presence with a Facebook Page and website, and began to establish a voice through social media and a blog. While she knew it was important to be on multiple online platforms, Bell-Irving decided to focus on the tool she felt most comfortable with: Instagram.

She did her due-diligence researching effective hashtags and exploring community spaces like “Bookstagram.” As she began to post content, she started to pick up on some of the nuances. Beyond the importance of imagery, Bell-Irving discovered the value of allowing your personality to come through.

insta-post-4-personal“People like to know who you are behind the scenes and behind the screen,” she says.

Some of her most well-received content on Instagram has been posts of herself – whether they were related to the writing process or not. Even online, the reading community seems to appreciate a personable, humanistic approach to brand awareness.

Another advantage of the pre-marketing process for Bell-Irving was getting a better sense of her genre and her target audience. Prior to exploring the literary community on social media, she didn’t realize her writing is tailored to young adult readers.

Having learned that, she found her approach online shifted to accommodate the interests and habits of YA readers specifically. The most prominent thing she discovered was the strength of the community she had become a part of through her writing. Not only are YA readers and writers extremely interactive with one another, but being genuinely invested is quintessential to building support within the community.

The concept of “being a reader as much as a writer” goes a long way, Bell-Irving explains. So, she started to get back into reading again to really immerse herself with her audience.

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Tips & Tricks

Three tips to increase book sales for first-time authors

As a first time author it can be daunting stepping out with your story and trying to successfully earn money selling your book. Here are three tips to help increase book sales before your book hits the stands.

Always check your blind spots

Authors, who have spent so much time in the process of writing their books often are so intricately connected with the content and structure of their book that they can miss blind spots that a trained eye would catch.  Whether you have someone who is trained to look for blind spots review, or have some peers review your content before publishing, don’t rely on just yourself to catch everything.

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Tellwell News

Tellwell authors get creative in March with events and speaking opportunities

March was a busy month for Tellwell authors holding events and signings! Here’s a glance at some of the unique events held throughout March:

dscn1830Comedian and Tellwell Author, Ally Lane launched her book The Chem-Ho, at the Vin Gogh Art Studio in Calgary on March 8th. Lane served up quite the entertaining evening, including a colourful reading on her journey through breast cancer, appetizer’s and complimentary “chemo”-politans administered by Hot Doctors. Stay tuned for more of her events by visiting: www.allylane.com.

 

art-mindfulnessOn March 19th, Jason Lee was the Keynote Speaker at the Art and Mindfulness Event hosted by Moving Forward Family Services at SFU. His presentation, on “Anger and Your Mental Health,” discussed the barriers certain cultures have on talking openly about mental health. Lee has spoken at several Mental Health conferences across Canada, including the Strength in Unity Summit held last year in Ottawa. For more on the author, or to learn more about his book – Living with the Dragon – Healing 15 000 Days of Abuse and Shame, visit www.solaceinnerhealth.com.

 

In celebration of World Down Syndrome Day and in memory of her brother, Ken, Diana Frizell kicked off her book tour in Richmond on March 21st. The tour included a wine and cheese evening, and signings at the Down Syndrome Research Foundation and the IndigoSpirit bookstore in Richmond Centre Mall. Frizell aims to raise awareness and support for aging adults with Down Syndrome, based on her family’s experience. Visit www.kensplace.ca for more event details – including future stops on Vancouver Island.

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Author of the Month

Canadian author and songwriter Colleen Songs shares of caregiving to mental illness

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In light of Bell Let’s Talk and a growing conversation on mental illness, Canadian author and songwriter Colleen Songs offers her perspective as the caregiver and loved one to a partner who was mentally ill.

She shares with readers her escape from a significant other with a narcissistic personality disorder and mental illness, in her memoir INHALE.

 

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Through this book and her signing career, she aspires to ignite the voice of the caregiver – who suffers a great deal of abuse and heartbreak as the person they’ve grown to love disappears so suddenly.

“They can transition in a heartbeat,” says Songs. “The quickest thing could shut him off, and I could see it on his face,” she adds.

But, it’s equally important to the author to use her creative gifts of writing and music, to inspire those who are mentally ill to tap into their talents and passions.

“Witnessing the mentally ill exercise their gifts and talents confirmed their happiness and awakening desire to live,” explains Songs. “They can cope better.”

While this has been an extremely cathartic exercise for Songs, writing, and then publishing and promoting this book has brought forth a plethora of emotions, doubts, fears and hesitations about how the telling of her story will affect her loved ones.

Songs says she’s been especially concerned about her children, and how publishing her story will affect them.

“I was afraid of hurting them to the point of almost not publishing. But inside I kept having this feeling that it would release them too. And sure enough, it did!”

Songs says her son, who was 12 when she left home to care for her late ex-husband, felt the book gave him clarity and filled in the gaps he never understood about the relationship that took such a toll on their family.

Her daughter, who was in her late teens at the time, felt the book relieved her of the guilt she’d been carrying, having seen things in the relationship that at the time she didn’t know what to do about.

Beyond the opportunity to reflect and gain clarity, Songs needed to write to gain closure from the past, and talk about how her family got to where they are today.

“With every word I felt such a release of pressure off of my chest, heart, mind and conscience! I carried so much guilt, so much survival-fear for so long that I wasn’t even really trusting nor enjoying my current state of healthy-love and life,” she says.

And finally, she’s starting to let go. “I thought there was enough closure when I finally left. I thought there was enough closure when I heard he’d died. But I only gained a sense of closure through writing,” says Songs.

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Tips & Tricks

To Blog or Not to Blog

Once you’ve created an author website, you may be wondering what content to include and how to use it to gain more online traction. One of the best ways to do this is by starting your very own blog! A blog is a web page that is regularly updated with informally written articles, usually centered around a broad theme. Tellwell’s blog for example covers the publishing industry, with specific focus on self-publishing. Many blogs are in first-person and seem conversational.

You may be wondering how a blog will help to increase your book sales. Blogs are known to be one of the best tools to increase reader engagement and give readers a continuous reason to come revisit your site. Your blog is a preview of your writing style, so if readers enjoy the content you post online, they’re more likely to invest in your book. As with most online tools, blogs do have their own set of pros and cons. Keep reading to find out if blogging is a good option for you!

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Tellwell News

Manuscript Assessment: Giving Your Manuscript the Best Possible Start

Good books matter. They inform and inspire. They spark joy. They nurture imagination. They mould our minds and beliefs. In the current climate of near peak content saturation, shaping written works from final drafts into polished, quality products is more necessary than ever. In the end, the more care and attention you put into your book, the more you will get out of it.

At Tellwell we care about quality, and we take pride helping our authors along the publishing journey to reach their goals of creating the best possible outcomes for their projects. This is why we now include a complimentary Manuscript Assessment service in all of our publishing packages. This week-long assessment period begins as soon as you submit your manuscript to your Project Manager. During this time, our talented team will take a close look at your manuscript to make sure it is ready to move on to the next stage of production.

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Author of the Month

Edgerton R. Nicholson shares his recipe for concocting the spine-chilling scenes in Nightmare Pie

It can certainly be quite scary to write and self-publish your first book. But, writing captivating content can be even more challenging when you’re trying to send shivers up the spines of your readers. Tellwell author Edgerton R. Nicholson shares the spooky details that inspired his collection of short stories titled Nightmare Pie. The novel offers a glimpse into the netherworld

and the frailty of the human mind. Served on a cold plate of the surreal and macabre, it is a must read…Especially in the middle of the night.

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Nicholson talks with me about writing horrific plots, believable character arcs, and bloodcurdling climaxes. Read on if you dare…

 

FJ: What motivated you to write a horrific/paranormal book?

EN: As a young boy I was enamored with books such as Tom Corbett Space Cadet and his intergalactic exploits, and the Hardy Boys with their adventures into local mysterious happenings.  My Mom took me to the movies to see Conquest in Outer Space, The Angry Red Planet and the original Blob, which scared the daylights out of me.  So as a youngster I developed a penchant for the mysterious, the surreal, and the macabre.  As a young adult I savoured Rod Serling’s Twilight Zone, and Hitchcock’s movies such as The Birds and who can forget Psycho?  I moved on to Stephen King and studied the film adaptations of his stories.  I was hooked.  I knew I wanted to write something, probably not a novel initially so I just started writing short stories about my own experiences, or offbeat and unusual items I had seen in the news.

Working in the film and television industry in special make-up effects on shows such as Supernatural, The Dead Zone, and Final Destination further stoked my interest in the surreal and netherworld.  I showed a few friends some early stories and received a very positive response.  I accumulated eleven stories and with the expertise and help of Tellwell Publishing created an anthology which became Nightmare Pie.  I think there is a market for this kind of book, a collection of short stories all different, to be enjoyed when one has fifteen or thirty minutes freedom to read from start to finish during a commute, or in bed before falling asleep.  Not everyone wants to take on an 800-page novel, either in reading or writing.

 

FJ: When and where did you come up for the ideas for this book?

EN: The common thread in Nightmare Pie is that something weird, bad, unexplainable, surreal, and yes in some cases, horrific is going to happen to somebody in each story.  Much like life itself. When and where I came up with the ideas for the stories I sometimes wonder and I think the only answer I can give is based upon my own personal experiences.

For example, two stories, ‘The Man with the Green Nose’ and ‘Red Roadster Revelation’ are based on my experiences in working at a funeral home part time while I attended chiropractic college.  ‘Animal Avengers’ is a reflection of my love for animals and a fitting end for those who abuse them.  ‘Garcia’s Revenge’ reports on the plight of Mexicans working in the fields of American farms and a case of severe injustice and retribution.  ‘Death in the Forest’ is a new take on the Bigfoot phenomenon and ‘Lowes Descent’ is a story of one man’s paranoid downward spiral caused by the in your face incessant news cycle.  The stories focus on the seemingly endless human foible of making assumptions, not recognizing the law of unintended consequences, or finally simply encountering evil head on in one form or another. ‘Teratoid’ was written in response to the terrible Japanese earthquake, tsunami and ultimate nuclear plant meltdown and its effects on the Pacific Ocean and one unfortunate young couple travelling in Japan two years later.  ‘Mr. Nocebo Points the Bone’ is a disturbing look at what happens when those in need place their faith in wrong people with ulterior motives.

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Tellwell News

IngramSpark Welcomes Landscape Print Option!

We are very excited to announce that our print-on-demand partner IngramSpark has just introduced their first ever Landscape print option! This is very exciting for us as it opens up a new option for books like photo books, children’s books, and the like. The newly introduced print option is 11×8.5. It is available in premium colour, and comes in both paperback (Perfect Bound) and hardcover (Case Laminate) options.

Ingram Spark is one of the world’s largest print and distribution networks with Print-On-Demand (POD) printers located in 4 countries around the world and distribution to over 39,000 retailers. For more information, visit their website: http://www.ingramspark.com.

 

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Tellwell News

70 Years of American Captivity wins Book Excellence Award for Social/Political Change

This month, Tellwell author Chris Meier received a Book Excellence Award in the Social/Political Change category for her progressive and thought-provoking book – 70 Years of American Captivity: The Polity of God, The Birth of a Nation and The Betrayal of Government.

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The Book Excellence Awards celebrate effort, dedication and creativity among traditional and self-published authors. In winning the award for the Social/Political Change category, 70 Years in American Captivity has been recognized for its high quality design and writing, and its overall market appeal.

Meier’s book explores how America’s diverse nation got along and continued to work out its differences while making it a birthplace of liberty and ingenuity. It’s a look at historic, scientific and documentary evidence that indicate the Federal government has broken its covenant to the citizens it swore to protect.

Chris Meier is an ordained minister, pastor, author and guest speaker with 30 years of experience sharing the unexplained of the Bible with those who desire it explained– even to those who wish it would go away. For more information on the author, visit her website: http://70yrsamericancaptivity.com/

70 Years of American Captivity is available on Amazon, Chapters and Barnes and Noble.

To see the full list of 2017 Book Excellence Award winners, click here.

 

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Tellwell News

IngramSpark changes Print on Demand book pricing structure

Effective June 5, 2017, IngramSpark will be adjusting their print rates and no longer offering the bulk order discounts that were previously available (10% per 100 books). The adjusted print rates can be found here. If you have any questions about the new pricing structure, please feel free to reach out to IngramSpark’s customer support team: 1-855-99SPARK.

For all of our published authors, please take some time to check the new print rates and adjust your suggested retail price if necessary. IngramSpark provides information on how to adjust your retail price here.

Most books with a black and white interior will decrease in print costs. In some cases, colour interior print costs have increased.

About IngramSpark and POD

The book distribution process within the book publishing industry, which refers to the process of making your book available to the public, has changed dramatically over the past 20 years; it is now possible to make your book available to over 30,000 booksellers (Amazon.com, Chapters.ca etc.) through IngramSpark, our central Print on Demand distributor. POD is an effective avenue for self-published authors because you can print one book at a time at economical prices.

 

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