It’s hard to know if you’re “doing” social media right. I mean, yes, you post unique content, you respond to comments, and you regularly engage with other accounts in your niche by liking their posts or leaving comments in relevant threads. But is it working?? By working, we’re referring to people liking your posts, following your page, clicking your links and/or visiting your website.
To know if you really are using social media to benefit your brand as an author, you can track your success using your social media insights. That is, if you’ve signed up for a professional profile like the Facebook Business Page or Instagram Creator Account, which offer you tons of added benefits for building your brand. Once you’ve created your Facebook Page or Instagram Creator Account, experiment with posting for a couple weeks and then venture into the world of your social media insights.
Find your Insights on Facebook:
And on Instagram:
Alright, now take a look at three key ways to measure your success on social media using your social media insights!
Having a high follower count makes a good first impression, but if it isn’t growing week-over-week you need to change up your strategy. A steady increase in followers means your account is reaching more people organically as well as getting new people’s attention.
If your follower growth rate is only increasing by 1% a month, re-evaluate your content strategy.
Tracking your content interactions, i.e. how many likes, comments or saves your post and stories get is important. It lets you monitor just how interested your audience is in the content you are creating.
Your social media analytics will show your overall interactions as well as the interactions for each post.
Here’s what industry standards tell us:
- Less than 1% = low engagement rate
- Between 1% and 3.5% = average/good engagement rate
- Between 3.5% and 6% = high engagement rate
- Above 6% = very high engagement rate
How can you get from 1% to 3.5% or higher? We share a few tips for updating your social media content strategy below.