Tellwell's
Publishing Guide
Learn the five steps to publishing a book, the pros and cons of self-publishing, and how distribution and royalties work.
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Meet the Team

Meet Project Manager Alison Strumberger

alison-1How would you describe your role at Tellwell?

Multifaceted. As a project manager it is my job to educate and support authors through their self-publishing journey, assisting with everything from manuscript formatting and submission, to illustrations and editing and design, and finally to book distribution. In addition to working closely with authors to bring their books into the world, I manage the editing department here at Tellwell. In this part of my role I draw on a decade of editorial experience to focus on refining our services, recruiting the best talent around, maintaining quality assurance, and supporting a team of thirteen dedicated editors who are passionate about helping authors tell their stories well.

What does a typical day on the job look like for you?

My days almost always begin in my inbox as I make my way through emails, answering questions from my authors and acting as a liaison between them and our designers, illustrators and editors. Quite a bit of my time here is spent collaborating with the rest of the in-house team about ways to improve on our processes. Invariably in the afternoon, I will find myself embroiled in an intense game of foosball in the break room. I prefer to play defence.

What is the most common misconception when it comes to editing, in particular in the self-publishing industry?

There are a number of misconceptions about editing, I think because the results of professional editing are often intangible. I would say the biggest of these is “I don’t need editing.” Every author has an editor; it is an essential stage in the publishing process. David Foster Wallace had an editor. Michael Ondaatje has an editor. Editing is so much more than adding missing periods and removing comma splices. Editing is also about style and nuance, it’s about the big picture of a narrative, it’s about character and logic and removing embarrassing unintentional puns, it’s about a fresh set of eyes reading your work as a reader would: critically, looking for the meaning, and really working to draw it out.

It is true when self-publishing that deciding to have your book edited can add substantially to your initial costs, but the investment will increase the quality of your final product exponentially, thereby setting your book apart from the rest. As Mark Twain is famously quoted as saying, “The difference between the nearly right word and the right word is the same as the difference between lightning and the lightning bug.”

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Author Success - In the media, awards, reviews

Authors in the Media

aroundtheworldTony and RL Read were featured in the Entertainment section of the Stratford Beacon Herald this month, showcasing the release of their light-hearted travel book Around the World: Stories from afar, but close to a bar. Read the full article here.

 

 

 

rock3dIan Mark joined The Homestretch’s host Doug Dirks this month to talk about his experience as a rock performance photographer in the 70’s. Mark recently published a collection of his photos titled Adventures of a 70’s Rock Photographer. He was also featured on CBC News Calgary. Listen to his interview on The Homestretch here.

 

 

purpose3dIn light of Autism Awareness Month, Mirian Sansalone spoke about her memoir – Purpose High: Living With Autism, with Jessi Cruickshank on The Goods. The book shares the author’s experiences as a mother of two autistic sons. Watch the episode on CBC TV here. Sansalone also shared five things everyone should know about autism on The Caledon Enterprise. Read the article here.

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Guest Post

Conversations from a Coffee Shop: Transforming my Personal Struggles into Success through Writing by Jason Lee

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“Why don’t you write a book about your life?” asked my ex-wife as she poured herself a cup of earl grey tea one summer afternoon.

We were sitting on the empty patio at Gallagher’s coffee shop in Port Moody, listening to the sounds of birds chirping in the background of our conversation.

“Nobody would want to read about my story,” I chuckled shaking my head. “No one cares about my childhood abuse, or how my anger destroyed so many relationships.”

She grimaced and coyly nodded in agreement about how my anger ripped apart our marriage over 15 years ago. She took a sip of her tea and smacked her lips. “You never know. I think you’re not the only person who’s struggled. And how you’ve turned things around for yourself can be uplifting to so many people and can bring hope.”

I looked up and stared into the bright blue sky. A gentle breeze brushed against my face as I paused for a moment in deep thought.

Later that evening in my apartment, I continued thinking about our conversation. Was she right? Do other people also struggle managing their emotions, namely anger? Does depression and anxiety affect others making them feel helpless and lost, just like how I felt? I picked up a pad and pen and began jotting down notes. Somewhere in there, I scribbled the words, “recovery…anger…abuse…mental health and living with the dragon.”

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Tips & Tricks

Pave the way to literary success with a pre-marketing strategy

Your phone rings; your best friend is calling. You answer and the congratulations and celebratory cheers pour in. The day has come, the daydreams have become reality. You’ve made the Globe and Mail’s bestseller list! The book you spent months crafting has gone viral and new readers are multiplying by the second! You’ve reached celebrity author status.

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It may seem far-fetched, but it’s certainly possible. The question is: how did you get to that unforgettable milestone?

As an author, whether you’re self-published or not, one of the most important things you’ll need to do to work towards that bestseller status is build an audience of readers who would be most interested in your book. But, growing a target market is no easy feat, and it definitely takes time and committed engagement.

And, if you want to hit the ground running when your book is launched, you’re going to need to get started sooner rather than later. Enter pre-marketing.

Having and executing a pre-marketing strategy is extremely important to build initial momentum – whether it’s your first book, or your sixth. Here are Tellwell’s top ten tips to consider when putting together your pre-marketing strategy:

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Author of the Month

YA author Rachael Bell-Irving uses pre-marketing to grow following, knowledge and experience for launch

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We’ve all heard the saying ‘practice makes perfect’ at one time or another, and book marketing is no exception. So when Tellwell author Rachael Bell-Irving decided she was going to publish her first book – Demons at the Doorstep, she immediately began exploring and experimenting with marketing in preparation for her book’s release.

First, she embellished her online author presence with a Facebook Page and website, and began to establish a voice through social media and a blog. While she knew it was important to be on multiple online platforms, Bell-Irving decided to focus on the tool she felt most comfortable with: Instagram.

She did her due-diligence researching effective hashtags and exploring community spaces like “Bookstagram.” As she began to post content, she started to pick up on some of the nuances. Beyond the importance of imagery, Bell-Irving discovered the value of allowing your personality to come through.

insta-post-4-personal“People like to know who you are behind the scenes and behind the screen,” she says.

Some of her most well-received content on Instagram has been posts of herself – whether they were related to the writing process or not. Even online, the reading community seems to appreciate a personable, humanistic approach to brand awareness.

Another advantage of the pre-marketing process for Bell-Irving was getting a better sense of her genre and her target audience. Prior to exploring the literary community on social media, she didn’t realize her writing is tailored to young adult readers.

Having learned that, she found her approach online shifted to accommodate the interests and habits of YA readers specifically. The most prominent thing she discovered was the strength of the community she had become a part of through her writing. Not only are YA readers and writers extremely interactive with one another, but being genuinely invested is quintessential to building support within the community.

The concept of “being a reader as much as a writer” goes a long way, Bell-Irving explains. So, she started to get back into reading again to really immerse herself with her audience.

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Tips & Tricks

Three tips to increase book sales for first-time authors

As a first time author it can be daunting stepping out with your story and trying to successfully earn money selling your book. Here are three tips to help increase book sales before your book hits the stands.

Always check your blind spots

Authors, who have spent so much time in the process of writing their books often are so intricately connected with the content and structure of their book that they can miss blind spots that a trained eye would catch.  Whether you have someone who is trained to look for blind spots review, or have some peers review your content before publishing, don’t rely on just yourself to catch everything.

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Tellwell News

Introducing Tellwell’s Octavo!

 

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Octavo is Tellwell’s easy to use, project management platform for producing a beautiful book, from the inception of your manuscript to the distribution of your book through online retailers. Essentially, Octavo is a series of steps and tasks designed to gather all of the required project materials from you, such as manuscripts, images, and of course, your ideas in an orderly fashion. These assets are then made available to our talented editors and designers so that they can produce an end product that matches your vision as closely as possible, and deliver an incredibly high quality product for you to share with the world.

If you are a new author signing on with Tellwell, your Project Manager will work with you on a day-to-day basis through Octavo, connecting you with the talent who will help your book come to life. Each step within the process is designed to gather the information that is needed at that point. For example, if you have a substantive edit within your package, you will be asked to fill out an Editor Questionnaire upon the submission of your manuscript within Octavo. When it’s time for you to provide information at each stage, we will send you an email with instructions on how to complete the task. Most of the tasks are simple, such as completing our questionnaires or uploading images for your book.

Octavo was crafted out of a vision that Tellwell had to streamline the production process within self-publishing, and is a product that has been built on a foundation of author input and feedback. We are always looking to further develop our new project management platform, so if you do have any questions, concerns, or feedback while using Octavo, please don’t hesitate in reaching out to your Project Manager. Octavo was created to meet your needs; so we truly value what you have to say about it!

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Tellwell News

Tellwell authors get creative in March with events and speaking opportunities

March was a busy month for Tellwell authors holding events and signings! Here’s a glance at some of the unique events held throughout March:

dscn1830Comedian and Tellwell Author, Ally Lane launched her book The Chem-Ho, at the Vin Gogh Art Studio in Calgary on March 8th. Lane served up quite the entertaining evening, including a colourful reading on her journey through breast cancer, appetizer’s and complimentary “chemo”-politans administered by Hot Doctors. Stay tuned for more of her events by visiting: www.allylane.com.

 

art-mindfulnessOn March 19th, Jason Lee was the Keynote Speaker at the Art and Mindfulness Event hosted by Moving Forward Family Services at SFU. His presentation, on “Anger and Your Mental Health,” discussed the barriers certain cultures have on talking openly about mental health. Lee has spoken at several Mental Health conferences across Canada, including the Strength in Unity Summit held last year in Ottawa. For more on the author, or to learn more about his book – Living with the Dragon – Healing 15 000 Days of Abuse and Shame, visit www.solaceinnerhealth.com.

 

In celebration of World Down Syndrome Day and in memory of her brother, Ken, Diana Frizell kicked off her book tour in Richmond on March 21st. The tour included a wine and cheese evening, and signings at the Down Syndrome Research Foundation and the IndigoSpirit bookstore in Richmond Centre Mall. Frizell aims to raise awareness and support for aging adults with Down Syndrome, based on her family’s experience. Visit www.kensplace.ca for more event details – including future stops on Vancouver Island.

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Author of the Month

Canadian author and songwriter Colleen Songs shares of caregiving to mental illness

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In light of Bell Let’s Talk and a growing conversation on mental illness, Canadian author and songwriter Colleen Songs offers her perspective as the caregiver and loved one to a partner who was mentally ill.

She shares with readers her escape from a significant other with a narcissistic personality disorder and mental illness, in her memoir INHALE.

 

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Through this book and her signing career, she aspires to ignite the voice of the caregiver – who suffers a great deal of abuse and heartbreak as the person they’ve grown to love disappears so suddenly.

“They can transition in a heartbeat,” says Songs. “The quickest thing could shut him off, and I could see it on his face,” she adds.

But, it’s equally important to the author to use her creative gifts of writing and music, to inspire those who are mentally ill to tap into their talents and passions.

“Witnessing the mentally ill exercise their gifts and talents confirmed their happiness and awakening desire to live,” explains Songs. “They can cope better.”

While this has been an extremely cathartic exercise for Songs, writing, and then publishing and promoting this book has brought forth a plethora of emotions, doubts, fears and hesitations about how the telling of her story will affect her loved ones.

Songs says she’s been especially concerned about her children, and how publishing her story will affect them.

“I was afraid of hurting them to the point of almost not publishing. But inside I kept having this feeling that it would release them too. And sure enough, it did!”

Songs says her son, who was 12 when she left home to care for her late ex-husband, felt the book gave him clarity and filled in the gaps he never understood about the relationship that took such a toll on their family.

Her daughter, who was in her late teens at the time, felt the book relieved her of the guilt she’d been carrying, having seen things in the relationship that at the time she didn’t know what to do about.

Beyond the opportunity to reflect and gain clarity, Songs needed to write to gain closure from the past, and talk about how her family got to where they are today.

“With every word I felt such a release of pressure off of my chest, heart, mind and conscience! I carried so much guilt, so much survival-fear for so long that I wasn’t even really trusting nor enjoying my current state of healthy-love and life,” she says.

And finally, she’s starting to let go. “I thought there was enough closure when I finally left. I thought there was enough closure when I heard he’d died. But I only gained a sense of closure through writing,” says Songs.

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Tips & Tricks

How To Take Your Book Tour Online

In a digital age, it should come as no surprise that in addition to designing, publishing and marketing their books electronically, authors can also take their book tours to an online interface. Imagine executing a series of tour stops right from the comfort of your own home. Sounds too good to be true right? While for some, the traditional, in-person events and signings work best, others may want to consider adding a blog tour to their marketing plan.

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What is a blog tour?

An online book tour, commonly referred to as a blog tour, is a modernized way to connect with new readers without traveling from city to city. Blog tours usually occur over a two to four-week period where the author is featured on a different relevant blog each day for the duration of the tour.

The features of each stop on the tour can vary, but usually share information about the book and its availability and exclusive information about the author. Similar to having one on one conversations with the authors at events, the blog content is meant to incentivize readers to want to get more from the author, through buying their book.

The main idea behind organizing a book tour, is to capitalize on each blogger’s audience to gain exposure for the book in the early stages of its release. Online tours can be arranged at any time, but work most effectively with new releases. In comparison to in-person tours, where building a strong following and some momentum reinforces the value of holding events, blog tours are meant to help grow an audience for a new book.

Blog tours have been known to work best for genre fiction or YA books because it’s one of the best ways to engage with that audience.

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