Authors of the month Karen Cumming and Pat Milne share book marketing advice that helped sell thousands of copies

Jul 24,2020 / By Monica Martinez / 1 Comment

Our authors of the month share insights on which marketing efforts led to the best results of their guide on navigating Ontario’s long-term care system

Karen Cumming and Patricia Milne are sisters who guided their 98-year-old mother, Verna, through Ontario’s long-term care system. They found themselves lost in a confusing maze of paperwork, equipment rentals, health care workers and medication. It was scary and unfamiliar territory where they felt alone. After navigating Ontario’s long-term care system, they wrote and published The Indispensable Survival Guide to Ontario’s Long-Term Care System.

Cumming and Milne have been featured on the CBC, Global News Radio and in the Hamilton Spectator. They have been interviewed on multiple podcasts as well as by influencers and bloggers on various social media platforms. In addition to online retailers, their book is available to purchase at various brick and mortar bookstores and over 100 copies of the book are available in libraries across Ontario. The sisters’ marketing efforts are paying off. Their book has sold thousands of copies this year alone and they are just getting started. Read the rest of the article to hear which marketing efforts yielded the best results as well as their advice to authors.

1. Tell us about yourselves.

Karen: I’m a freelance journalist, health promoter and teacher with a long career in radio and TV news.

Pat: I am a retired teacher living in southern Ontario with my husband.

2. What inspired you to write your book?

Karen: The lack of guidance available to families whose elderly loved ones are heading into long-term care. It’s crazy! Someone had to do something.

Pat: The frustration of navigating the long-term care (LTC) system with inadequate help.

3. Describe your book in a sentence.

Karen: It’s the survival guide we never had, providing practical tips to help you and your family be proactive and prepared for the decisions that may lie ahead.

Pat: Our book is a tool to simplify the process of investigating long-term care in Ontario.

4. What are you most proud of about your book?

Karen: The lessons we’ve been able to pass on to other families so that they might never feel the stress and frustration that we did.

Pat: Our intent was to help people. The testimonials we continue to receive are proof of our success.

5. Your book has been selling really well. You’ve been featured in major media outlets across Canada and have your book stocked in numerous bookstores and libraries. Tell us about how well your book has been doing.

Author of the Month Tellwell Books

Indigenous History Month: Honouring First Nations, Inuit and Métis authors

Jun 29,2020 / By Monica Martinez / No Comment

June is National Indigenous History Month in Canada. It’s a time to reflect upon and learn the history, contributions, heritage, and diversity of Indigenous peoples in Canada and their role in shaping the country. First Nations, Inuit and Métis Peoples have their distinct histories, and within each group, their unique stories.

Tellwell is celebrating Indigenous History Month by showcasing our talented and courageous Indigenous authors whose stories strengthen our social fabric, enrich our culture and understanding of history. Thank you for telling your stories and sharing it with the world.

Karen Chaboyer

They Called Me 33: Reclaiming Ingo-Waabigwan

Karen Chaboyer is an Ojibwa mother and grandmother from Rainy River First Nations, a community in northwestern Ontario. She is proudly admired by her children, who have witnessed her transformation as she worked through layers of shame and learned to embrace her identity. A second-generation survivor of residential school, Karen now shares her experiences with audiences throughout the Toronto area, where she now resides. Karen’s goal is to educate people on the extent to which the tragedies of the residential school system have impacted individuals, families, communities, and entire cultures to this day.

Grieving is the way to work through our losses and past traumas; compassion for ourselves and each other is how we move forward. Only then can we be victorious.

Watch Karen’s story on the CBC here. Learn more about They Called Me 33: Reclaiming Ingo-Waabigwan.

Author of the Month

Children’s author and illustrator Fred Smith on creating cool animated videos of his book highlighting the unique father and son bond

Jun 26,2020 / By Monica Martinez / No Comment

Calgary-based children’s author, Fred Smith, is originally from Santa Maria, California, where he served in the United States Marine Corps, rising to the rank of sergeant. As his military career was winding down, he met his wife and moved to Canada to start a family. He retrained as a graphic designer and photographer. His adventures in fatherhood inspired him to write and illustrate his first children’s book, My Daddy’s Legs. Fred Smith is using his artistic talents to create animated videos of his book on his YouTube Channel, Uncle Freddie’s Courtyard.

1. What inspired you to write My Daddy’s Legs?

I was inspired by playing games with my son and it reminded me how I used to play with my grandpa and uncles.

2. Did you have a number of ideas for a children’s book? How did you decide on this one?

I had one book idea before this; however, it was too ambitious for my skill level because it would have required its own app to be produced.

3. What are you most proud of in your book?

I am most proud of the rhymes and the fact that I illustrated the book myself.

4. How did you learn to illustrate and animate videos?

I got a diploma in graphic design in 2015, so I mastered Adobe Photoshop, Illustrator, After Effects and Premiere Pro. All of those tools talk to each other and allow me the opportunity to do something different.

5. It’s nice to see more books highlighting the unique relationship between father and son, especially with Father’s Day this month. What was your son’s reaction to the book? Does he love reading the story at bedtime?

My son was excited to see the book but I don’t think he understands that every kid isn’t featured in a book. He knows that he is the lead character of the story and points out what he’s doing on every page.

6. What do you enjoy most about being a dad?

What I enjoy most about being a dad is seeing the world through the kids’ eyes when they experience something new.

7. What have you been doing to market and promote your book?

To market the book, I created a website as well as a YouTube channel called Uncle Freddie’s Courtyard, and I actively post new and original content on Instagram and my Facebook author page.

Author of the Month

Author Monique Gliozzi on how her work as a psychologist inspired storylines for her fast-paced thrillers

May 28,2020 / By Monica Martinez / No Comment

1. Tell us a bit about yourself.

I was born in Dublin, Ireland, and due to my father’s position in the diplomatic service, I travelled the world while growing up. This allowed me to learn different languages and enjoy an array of cultures, while attending a variety of schools. I used to write short stories as a youngster but never thought I’d write or become an author. My time is devoted to medicine, but I also have a passion for aviation and work as a senior flight instructor on weekends. Somewhere between this and a busy family life, I find time for writing. I would describe myself as quite physically active, enjoying playing sports and exercising on a regular basis.

2. You work as a psychiatrist in Perth, Australia, and only recently began writing and publishing your work. What ignited your passion for writing?

My father started writing after retiring from duty. He asked me to read some of his work and provide feedback on ideas, plots, storyline and characters. He writes in Italian and published five books in Italy. This process awakened my interest for literature and thus took me down an unknown but worthy and creative path.

3. What inspired you to write Foresight, Hunted and Vestige?

I found that my interest for fast-paced suspenseful stories inspired me to start writing my first two books. Vestige was inspired by my own ghostly encounter in an old section of the hospital that I work in.

Author of the Month

Psychologist, professor and author Ronna Jevne on how to cultivate and find hope during the Covid crisis

Apr 29,2020 / By Monica Martinez / No Comment

TELLWELL APRIL AUTHOR OF THE MONTH RONNA JEVNE

Hope is a fascinating phenomenon. A day with it guarantees nothing; a day without it is very difficult. It can’t be injected. It can’t be x-rayed and yet we know when our hope is down.

Ronna Jevne has been a psychologist, researcher, university professor and leading authority on hope. She is a founding member of the Canadian Association of Psychosocial Oncology and the Hope Foundation of Alberta, a research centre associate with the University of Alberta whose mission is to explore and apply the phenomena of hope. She is the author of several books, including the recently published Finding Hope: Ways of seeing life in a brighter light. Jevne, and her co-author, James Miller, invite new understandings about hope, how to foster hope in our own lives and offer strategies for finding and practicing hope.

1. Can you tell us a bit about yourself?

I laugh a lot, love deeply, and have a thirst for adventure. I believe life is not a problem; it is an experience to be lived. My pen and my camera are constant companions. I am passionate about photography, and I manage to stay fit while wishing it didn’t require exercise.

I loved every day of my life as a psychologist and professor. I have had the privilege of working in education, health care, corrections, and academia. Over the years, I have seen extraordinary courage in the midst of life’s most serious challenges.

I stepped back from the mainstream of professional life to be with my husband in the last chapter of his life.

I live now on eight acres of heaven, share my life with my husband, Hal Martin. Hal and I are lifelong friends who had amazing partners. In a brief window, we both lost our spouses. We now share our lives.

Life has given me new opportunities on all fronts. In this new chapter of my professional life, writing is central. My role in the Prairie Wind Writing Center, a partnership with my present husband Hal, is to take the lead in designing workshops/retreats, writing books, and promoting therapeutic writing with clients and professionals.

2. Can you summarize what your book is about in a few sentences?

***Finding Hope: Ways of Seeing Life in a Brighter Light (2^nd edition)***

Finding Hope: Ways to see life in a brighter light is a shortcut to hope. After an introduction to the value and qualities of hope authors Jevne & Miller offer time tested strategies to enhancing your hope. Each strategy is a one-page explanation and illustration of a “how to”. Written in a personal style and accented with quotations and photographs, Finding Hope is not only about hope, it is an experience of hope.

3. You are a leading authority on hope through your work as a researcher, university professor and psychologist. What is it about hope that fascinates you?

Hope is a fascinating phenomenon. A day with it guarantees nothing; a day without it is very difficult. It can’t be injected. It can’t be x-rayed and yet we know when our hope is down. It is different than faith, coping, or resilience. People who have hope approach challenges differently than those who feel less hope. They achieve more, handle uncertainty with more confidence and have better health and well-being, Yet, hope was until the last couple of decades was virtually ignored by the scientific community.

Author of the Month Uncategorized

Toronto-area doctor and author Lili Naghdi on adapting her family practice and author work in the face of COVID-19

Mar 27,2020 / By Monica Martinez / No Comment

1. Can you tell us a bit about yourself?

I am a family physician and researcher practicing in Vaughan, Ontario and I published my debut novel, On Loving, last year. I was born and raised in Iran and continued my medical education and research after moving to Canada with my husband and daughter in 1996. My particular interests are women’s and mental health.

2. What inspired you to write On Loving?

I’ve been a huge fan of literature for as long as I can remember, and one of my dreams as a young girl growing up in Iran was to become an author one day! Persian poetry has always been intriguing for me, and Forugh Farrokhzad, the late contemporary Iranian poet, who was also a women’s rights activist, remained a great inspiration to me since the day I first started reading her works. “On Loving” is the title of one of her famous poems written in Farsi.

My occupation has been another source of inspiration for writing “On Loving.” Working throughout the years as a family physician enabled me to explore the effects of different basic emotions on people’s physical and mental health and to assess the role these feelings play in controlling people’s interpersonal relationships. I finally decided to share my experiences in both fields by creating “On Loving” and focusing on a young woman’s complicated life journey, a turbulent journey full of twists and turns, which ultimately helped this strong yet fragile accomplished woman achieve self-awareness.

I trust that literature can act as a sturdy bridge connecting different cultures, so by using this bridge and the pages of “On Loving,” I introduced my readers to the rich Iranian culture and heritage, its ancient history, and, more importantly, real Iranian people through the eyes of On Loving’s main protagonist, an adopted Iranian-American physician.

3. What is the main message you share in your book?

I’ve always been amazed by how we, as human beings, react in our unique and different ways in similar situations or circumstances in life. Many of us never know who we really are and what we really stand for until it is too late. In other words, we may never get to know ourselves, our strengths, our weaknesses, our true potentials until the last day we live! Understanding the importance of achieving self-awareness – most possibly the hardest task to succeed in life- through working on our pure feelings and emotions, was one my main messages to reflect upon and share with my readers.

You may remember Ayn Rand’s famous quote from The Fountainhead: “To say ‘I love you’ one must know first how to say the ‘I.'” In fact, for many of us, most “emotions,” such as love, hatred, jealousy, joy, trust, sadness, … are so difficult to process and act upon in proper ways. It is essential to understand where they originate from and how they can morbidly affect our behavior, mental, and physical health.

To say ‘I love you’ one must know first how to say the ‘I’.
Ayn Rand

4. How has your work as a physician impacted the story in On Loving?

As a family physician with a keen interest in women’s and mental health, I tried to draw more attention to the issues that I’ve found more prevalent and profoundly disturbing for most people. Common conditions such as depression, anxiety disorders, PTSD, suicide, homicide, bereavement, SIDS (Sudden Infant Death Syndrome), kidney failure/transplant, breech delivery, breast cancer, domestic violence, … were among the topics discussed in this novel.

Author of the Month

How an anxiety attack turned into inspiration for Jennifer Renieris’ first children’s book, Hawk Eyes

Feb 26,2020 / By Monica Martinez / No Comment

It can be in moments of darkness and fear that we find the inspiration to turn our life around. An instance that shifts our perspective in such a profound way urges us to forge a new path. It was while struggling with debilitating anxiety that author Jennifer Renieris experienced such an ‘aha’ moment. A hawk landed in her yard, and the symbolism of this simple moment shifted her perspective on life, providing the inspiration for her first children’s book, Hawk Eyes. Read about Jennifer’s inspiring journey and insight into the world of children’s publishing in our February author of the month feature.

The hawk’s ability to fly high, and keen eyesight, allows it to see the bigger picture, a new point of view, and a different perspective.

1. Can you tell us a bit about yourself?

I grew up and still live in Southern Ontario.

Since high school, I have only ever been self-employed in various avenues, from agriculture to green energy.

I had never viewed myself as a creative person. From my first ideas, to writing, to taking the leap to publish, each phase was a baby step up to the completion of book one, Hawk Eyes. Books two and three have unfolded with the ease of a new found love in the creative and productive process.

I enjoy living with my blended family which includes three children, two cats, and a puppy. The puppy, Daisy, was an impulse buy while riding the high of my first book being finished and romanticizing my character of Aunt B, the Westie.

Our home is supportive and, besides the critters, very peaceful. This supportive, stress-free environment has allowed me to open up to this new path and self-discovery. I have a house full of like-minded people to bounce ideas off.

I love to travel. It is a great way to learn about other people and cultures. Life has so much to share and to savour.

2. What inspired you to become a children’s author? What was the inspiration behind Hawk Eyes?

I have worn many hats over the years. From managing my family to managing multiple businesses. Most of my time has been spent just getting &#$! done. Being stretched too thin paired with an unhealthy relationship can have its repercussions, and it did. I began having debilitating anxiety. I had no choice but to finally pay attention to my self-care. To feed and settle my spirit, I began journalling.

It was during one of our usually long winters, as I sat journaling, trying to abate an anxiety attack and praying for a reality shift from a particular situation, that a hawk landed in my yard right in front of me, then left. I had never seen a hawk in my yard before this. My curiosity was triggered, I needed to know more about hawks. Mainly I wanted to know if they were known to fly away with household pets. One of the fascinating articles that popped up was about hawk symbolism. I came to learn that hawk symbolism, among many other aspects, included perspective. This was a huge ‘aha’ moment for me. The hawk’s ability to fly high, and keen eyesight, allows it to see the bigger picture, a new point of view, and a different perspective. “Look at the BIG picture and remember why you are doing what you are doing,” I heard loud and clear. This was a huge ‘AHA’ moment for me; I felt incredible relief.

How amazing would this be if I could share this experience, translate it into something children could relate to, I thought.

If you change the way you look at something, it can change what you see and can change how you feel about it.

I used this experience to challenge myself to tackle something creative. My intention was to take this ‘aha’ moment, using animal symbolism, and translate it into a story that children could relate to.

3. What message are you sharing in each of your three books? What do you hope children will walk away with?

In book one, Hawk Eyes, I use the symbolism of a hawk flying high, seeing a different point of view, a bigger picture, to share the message of perspective. If we change the way we look at something, it can change what we see and can change the way we feel about it.

In book two, A Buck and a Puck, I use the symbolism of a buck, a male deer. He is very strong, yet he is gentle and graceful. His grace and kindness are his strengths. I wanted the reader to see that showing kindness to others, especially when we are frustrated, shows how strong we are on the inside.

Book three, My Fine Feathers, is about embracing our uniqueness that shines from within. I use the Scarlet Macaw as my feature creature. Her bright primary colours scream at us to be unapologetically bold and beautiful just as we are.

The main message I hope resonates with people sharing my stories, is that we always have a choice. We have a choice in how we look at any situation, a choice in how we treat others and a choice to celebrate our uniqueness, and that of others. This is empowering.

Author of the Month

Montreal media icon Tommy Schnurmacher’s touching tribute to his mother receives high praise and acclaim

Jan 29,2020 / By Monica Martinez / No Comment

Montreal broadcaster and author Tommy Schnurmacher is receiving major publicity for his new memoir Makeup Tips from Auschwitz: How Vanity Saved my Mother’s Life. He’s been featured in Canadian Jewish News, The Suburban, Global News and the Montreal Gazette.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

His book has sold out in all the Montreal bookstores carrying it. It’s the #1 consignment book at Paragraphe Books, and all 104 copies at Chapters sold out in 90 minutes during a book signing. Way to go, Tommy!

We recently sat down with Tommy to ask him about all the attention his book has been getting since its release.

Q: What inspired you to write this book?

A: The inspiration for the book came from veteran Canadian broadcaster Gord Sinclair, who was the news director at radio station CJAD in Montreal where I was the mid-morning talk show host. During commercial breaks, I would tell him stories of my childhood and my family dynamic when we first came to Canada from Hungary as immigrants. I remember him saying, “One of these days, Tommy, you are going to have to write a book.” I had often told the stories and I would write notes just for the fun of it, but the day Gord was talking about finally came and I finally sat down and wrote the book.

Your book has received high praise and acclaim. You’ve been featured in the Montreal Gazette, The Suburban, Global News and the Canadian Jewish News. How does it feel to receive so much positive attention for your book?

A: It is very gratifying, of course, to see that people are enjoying the book. Many people can relate to having a special relationship with their mother. They can also relate to the immigrant experience and to taking care of parents who once took care of them.

Q: How are you promoting your book?

A: Publicity does not happen on its own and books don’t just fly off the shelf. I use the “five in five” method. I do five things a day, five days a week to promote the book. It could mean writing a press release, sending an email, making a phone call or flipping through a book blogger directory. Every bit counts. Every bit helps. Some will pan out, some will not, but you just have to keep at it.

Author of the Month

Award-winning children’s author, Kristin Pierce, helps both kids and adults find their “inner compass”

Jul 26,2019 / By Monica Martinez / No Comment

Award-winning author Kristin Pierce’s children’s books are full of empowering messages about finding our real-life super powers of creativity, imagination and intuition. And it’s that message the author, herself, has fully embraced by not only writing a series of children’s books, but taking the lessons learned in self-publishing and coaching others on how to bring their own story ideas to life.

“It has been a lot of work and a ton of learning, but it has been so much fun,” said Saskatchewan-based author and mother of two.

The inspiration to write a children’s story first came a few years ago when she was putting together a rhyming scrapbook for her son about his first six-months of life. The rhymes began flowing and the book ended with some empowering verses.

“I looked at those last couple pages and said to my husband, “Wouldn’t it be neat to turn these lines into an empowering children’s book?”

Pierce says she couldn’t believe she had said those words aloud. “For almost my whole life, I didn’t believe I was creative, so this idea didn’t align with who I thought I was, so I dismissed it,” she said.

But the rhymes wouldn’t stop flowing, and several months later, while her son was napping, she wrote the first draft of her first book, Your Inner Compass That Could, in an hour and a half.

You are the one who knows your true self the best
You have an Inner Compass inside of your chest
If you learn how to listen, it will be your best guide
On life’s wonderful, magical, adventurous ride

Your Inner Compass That Could was published by Tellwell in early 2018. The story encourages children to connect to and trust their inner self to guide them in life. It teaches children that there are no limits to what they can achieve and to pursue their passions and share their unique gifts with the world.

Author of the Month Tellwell Books

B.C.-based author Mark Lloyd wins top prize at IndieReader Discovery Awards for sci-fi novel

Jun 27,2019 / By Monica Martinez / No Comment

British Columbia-based author Mark Lloyd is quietly celebrating a huge win after his book nabbed top prize in the science fiction category at the IndieReader Discovery Awards.

The humble author was looking for feedback and submitted the book on a whim. “I was surprised. I didn’t expect the story would win anything,” he said.

The award winners were announced in May at the New York International Book Expo. IndieReader gave the book 4.8/5 stars rating A Place to Stay Forever “an imaginative and quirky story that simultaneously hearkens back to both Philip K Dick and Douglas Adams.”

A straightforward, absorbing tale that unfolds inside a beefy futuristic setting. – Kirkus Reviews

The concept of Lloyd’s sci-fi novel is a mix of the Matrix and Black Mirror’s San Junipero episode. The protagonist, Miranda Sage, is plugged into an artificial reality where she is living out her life peacefully as an old man, when a power surge abruptly awakens the crew in a spaceship hurtling back to Earth. The crew has to hack back into the alternate reality through its only access point – the town of Penticton – and awaken consciously to explore a way to end the simulation without harming their bodies.

“I wanted to write a story that makes the readers think about something they haven’t put much thought in before. This book is about immortality, and the perils of being immortal,” said Lloyd.

Despite the virtual reality/alternate universe premise – the story’s locale is very real. Lloyd who grew up and lives in the Okanagan town of Penticton, loved the idea of turning his hometown into the setting of a sci-fi tale.

Category : Author of the Month

Our authors of the month share insights on which marketing efforts led to the best results of their guide on navigating Ontario’s long-term care system

Karen Chaboyer