Cracking the code: how to successfully market on Instagram in 2023 with the latest algorithm updates

Apr 12,2023 / By Ben St. James / No Comment

The key to success on Instagram lies in mastering its algorithm, which governs the platform. By understanding and utilizing the algorithm effectively, you can boost your follower count and increase engagement. On the other hand, if you neglect the algorithm your account may struggle to gain visibility, regardless of the quality of your content.

Since Instagram’s algorithms evolve over time, it’s essential to keep up to date with the latest changes to ensure your account continues to grow. We’ve gained valuable insights into content creation, success strategies, and the occasional misstep. In this article, we’re sharing everything we’ve learned about the Instagram algorithm as of 2023, including tips on how to get it working in your favour.

Before diving into the details, it’s important to acknowledge a fundamental point: there is no publicly available breakdown of the Instagram algorithm. Companies that utilize algorithm-based feeds, such as Google, Facebook, Instagram, and Twitter, do not disclose all the factors that determine the placement of content in a feed.

Although Facebook and Instagram do not reveal their entire algorithms, they do provide occasional insights into how they work. For example, we are aware that our actions on the platform—such as comments, likes, and views—affect the content that appears in our feeds. Moreover, it is evident that the algorithms vary depending on whether we are browsing the feed, the Explore page, Reels, or Instagram Stories.

In 2023, the Instagram algorithm operates through a range of algorithms, classifiers, and processes, each serving a distinct purpose. In the platform’s early days, images were simply displayed chronologically. Nowadays, Instagram uses different algorithms for each section of the app, including the feed, Stories, Reels, and Explore, to assist users in finding relevant content.

Below, we’ll explore the criteria that Instagram takes into account for each part of the platform.

Reels

Instagram has placed a significant emphasis on Reels, making it the most crucial aspect of the platform. Neglecting Reels could prove detrimental to your account’s growth.

IGTV is no longer relevant, and horizontal or long-form videos are no longer prioritized as Instagram focuses on short-form videos. To optimize your content production process to align with the Reels algorithm, here are some steps to follow:

Crop all video content to 9:16.
Keep videos short, ideally no longer than 30 seconds.
Ensure your content is engaging, entertaining, and fast-paced.
Avoid using low-resolution or recycled content from other platforms, such as TikTok.
Instagram favors Reels that attract likes, comments, shares, and views. The algorithm also takes note when users save videos or add Reels to their Stories.

Stories

The operation of Instagram Stories is comparable to that of the feed. The content displayed in Stories, apart from ads, is from the accounts you already follow rather than from new ones. Interactions with stories differ slightly from those in the regular feed.

Story Interactions

Direct messages (DMs): Does a user view your story and respond?
Profile clicks: Does a user click your profile to see more of your content after watching a story?
Emoji reactions replace “likes”; they could be happy, upset, or a thumbs up.
Finish or skipped: did your user watch each Story in its entirety, or did they get bored and skip to the next one?

In addition to these signals, Instagram also considers user actions such as turning on notifications for your Stories or sharing a Story with their friends (or on their own Stories). All of these actions can influence the algorithm’s preference for your content.

Creating engaging content that encourages user interaction is key to getting the algorithm’s attention. Experiment with surveys, stickers, and Q&As to get your followers to take action on your content.

The Main Feed

The feed is still the primary area of Instagram, despite the addition of Stories and Reels. In this section, the algorithm favours content from accounts that you already follow. However, in the Explore or Reels tab, other factors come into play.

To determine the preferred content, the algorithm considers various signals, such as:

Who posted the content: Do you interact with this account frequently? Do they have a large and active following? Is their content typically high-quality?

Information about the post: Is it an image or video? How long is the video? What time of day was it posted? Are you viewing it on a mobile device or desktop? Is there a location attached to the post?

Your activity: What kind of content have you engaged with previously? What is the likelihood that you will leave a comment?

A helpful tip for 2023 is to use alt text when uploading images, much like optimizing for SEO on a website. The easiest way to SEO-optimize an image is to describe who and what is in the image, and add a little background information if you can.

The Explore tab

The Explore tab on Instagram is dedicated to showing users fresh, relevant content that aligns with their interests. This means that most of the posts you’ll see will be from accounts you don’t follow yet. Although you might come across posts from accounts you follow, it’s not as common.

According to Instagram, the most important actions that impact the Explore algorithm are likes, saves, and shares.

Other factors that the algorithm takes into account include:

The account that posted the content: Does it have a high engagement rate, or have several of your friends followed it? Have you interacted with their content before?

Information about the post: Is the content popular among other users? Are they quickly liking, commenting, and sharing the post? When was the post uploaded?

Your activity: Have you engaged with similar content before? Do you typically save or share this type of content on your stories?

The algorithm attempts to predict your interests based on your activity. For instance, if you follow Manchester United and like their content, the algorithm may suggest other football clubs, or other sports that align with your interests. If you like the suggestions, the algorithm will continue to show you more of that content. If not, it will try to find something else that will keep you engaged.

Meet the Team

Tellwell editor Kim Martins shares tips for transforming your manuscript

Mar 23,2023 / By Ben St. James / No Comment

Get pro tips from a Tellwell book editor on perfecting your manuscript & improving your writing.

Everyone should read, read, and then read more. It exercises the brain and improves mental health, but it is also great fun to lose yourself in another world for a few hours.
Kim Martins – Editor

If you’re an aspiring author, you know how crucial it is to have your manuscript polished to perfection before submitting it to publishers. That’s where manuscript editor Kim Martins comes in. With years of experience under her belt, Kim has edited a wide range of genres and helped numerous authors refine their writing. In this exclusive interview, Kim, an Australian editor based in New Zealand, opens up about her inspiration for becoming an editor and her all-time favourite books, and shares valuable tips and advice on how authors can improve their writing and increase their chances of success.

Can you tell us about your role as a book editor at the publishing company? What are your responsibilities, and what does your typical workday look like?

I edit everything from poetry collections to memoirs and novels in most genres, and it is a joy to work with authors. My typical workday begins around 8.00 a.m., and it might include a manuscript evaluation, paying close attention to story structure and character arc. Or it might be a substantive edit of a novel, which means I look at the manuscript broadly and help the author with things like pacing, clarifying plot points or possibly ambiguous sentences, whether the narrative is being lost due to unnecessary inclusion of too much information, and so on.

Because the editing process is thorough, I might also work on manuscripts that have been through a substantive editing round and have now moved to the copy and line edit. With copy editing, grammar, spelling and punctuation are looked at as well as fact-checking, while line editing involves tightening up sentence structure so the language is sharp.

Book Marketing Tips & Tricks

Synopsis Writing Tips for Indie Authors

Mar 17,2023 / By Ben St. James / No Comment

Master the art of writing a captivating novel synopsis with these top tips and impress media outlets and readers alike!

Focus on the main plot points and character arc, and don’t try to include every single detail or character in the book.

WHAT IS A SYNOPSIS?

A synopsis is a concise summary of your novel, typically spanning one to four pages. It outlines the plot, main character arc, and resolution of the story. The purpose of a synopsis is to market your book to the publishing industry, including both traditional publishers and self-publishing platforms. It is a critical component of your book proposal and can significantly impact your chances of securing opportunities. A good synopsis is a must for any indie or self-published author.

If you’re writing a novel synopsis, here are some useful tips to keep in mind:

The three-paragraph format is a common method to follow.
In the first paragraph, introduce the character, setting, and conflict or inciting incident.
The second paragraph should cover major plot points, conflicts, and characters necessary for the conclusion to make sense.
The third paragraph should detail how the conflict is resolved and how the character changes from the beginning of the book.
Use active voice instead of passive voice to make the synopsis more engaging.
Stick to the standard third-person point of view.
Remember that your synopsis is a reflection of your writing skills. Write it in a way that showcases your style rather than just summarizing the book.
Keep your synopsis clear and concise. Avoid being too long or rambling, or you risk losing the reader’s interest.
Focus on the main plot points and character arc, and don’t try to include every single detail or character in the book.
Don’t worry about trying to create an intriguing or mysterious hook. Simply provide the necessary information. Save the hook for your book blurb, which we’ll talk about later.

Team Tellwell Scores A Hat Trick

Feb 21,2023 / By Ben St. James / No Comment

Top-ranked books by master storytellers Diane Martin, Mike Ellis, and Shelley Snow

Three Tellwell authors have recently achieved a remarkable accomplishment by reaching the top spot on various Amazon charts. Diane Martin, Mike Ellis, and Shelley Snow are the masterminds behind these hit books, each of which has achieved #1 status in its respective category.

Discover your purpose and find fulfillment with Azim Jamal’s latest book, Spark

Feb 21,2023 / By Ben St. James / No Comment

Learn from the CEO of Corporate Sufi Worldwide and unlock your full potential

A dedicated person is guided by self-awareness and purpose, while a workaholic is guided by the frenzy of activity for the sake of activity.
– Azim Jamal

Azim Jamal is a well-known figure in the world of personal and professional development, inspiring and empowering individuals across the globe to achieve their full potential. As the CEO and founder of Corporate Sufi Worldwide, he has helped countless people to find balance, purpose, and fulfillment in their personal and professional lives. With a dedicated following around the world, Azim’s expertise is widely recognized for its ability to help people make positive and lasting changes in their lives. In his latest book, Spark, he sets out to help young professionals discover their true purpose and find meaning in their work, offering valuable insights and practical advice to guide them on their journey.

Spark is your tenth book. How does it stand apart from the corporate Sufi series?

This is a fable, thus different from most of my other books. The only other book written as a fable was What You Seek is Seeking You (WYSISY), co-authored with Brian Tracy. In WYSISY, the underlying emphasis was on attraction, whereas in SPARK the underlying emphasis is on significance and SPARK. SPARK is an acronym which encompasses S: service, P: purpose, A: attraction, R: resilience and K: knowing. None of the other nine books cover all of these five elements together in one book.

What sparked you to write this particular book?

I have been working with successful people for the past 25 years, and I have learned that they are successful outwardly; however, they still struggle to find purpose, fulfilment, inner happiness, and balance.

How To Market Your Book Like a Pro

Jan 23,2023 / By Ben St. James / No Comment

10 book marketing strategies to maximize your book sales

Promoting your original book (fiction or non-fiction) begins with understanding your unique value proposition.

What will a reader get from your book? Is it entertainment? Specific knowledge or insight?
Why should they purchase your book over others on the market? Is your story funnier or more romantic? Or can your combined experience and education help a reader’s business grow while teaching them a new skill?

Why it’s Important

Understanding what sets your book apart and why it appeals to specific audiences allows you to craft effective pitches and taglines and develop your overall book marketing strategy with your audience in mind. This knowledge allows you to build a great book with a strong foundation and the opportunity to create an exciting brand.

Author of the Month

Authorship, toy manufacturing, and living your dreams: author of the month Monika Blichar

Dec 21,2022 / By Ben St. James / No Comment

Polish-Canadian author Monika Blichar shares advice for aspiring creatives and provides insights on the people and places that have influenced her the most.

I have always wanted to write my own book and I still have some very detailed books I created from elementary school on my bookshelf!
Monika Blichar

Monika Blichar wears many hats. She is both a congenial creative and a goal-oriented entrepreneur eager to create growth and opportunities for herself and others. Monika’s latest project, My Magical Gnome, provides wholesome entertainment to children while fostering creativity and a sense of wonder. In addition to talking about her latest project, Monika also shares her experiences as an artist and entrepreneur.

The first time Tellwell readers saw you was as the illustrator of Murray The Dragon by Cristina Petersen. What sparked the move towards publishing your own story?

I loved working on the artwork for Murray the Dragon, and it was a great way to start learning about publishing, as the author, Cristina, is a good friend of mine who I have known since high school. It was great fun to work with a friend and a talented writer to launch our first real published book together. I have always wanted to write my own book and I still have some very detailed books I created from elementary school on my bookshelf! It dawned on me just before Christmas 2019 that I needed to launch my own book. I feverishly came home from the art studio and told my family all about my idea. For the next two years, I focused a lot on writing, illustrating and bringing to life my own story, which is inspired by my childhood and our hometown of Wroclaw, Poland.

What inspired the story of My Magical Gnome?

Author of the Month

‘The words in this book are my battle cry’ says Author of the Month: Blaise Hunter

Nov 22,2022 / By Ben St. James / No Comment

Through a brave story of reflection, trauma healing, and heroism, one author blazes a trail toward better communication

November 15, 2022 / by Ben Graham

This month we celebrate Blaise Hunter, an engaging and insightful author who has turned adversity into empathy and grown as a writer and leader. More than an author, Blaise is also an international speaker, podcast host, copywriter, fertility expert, and certified human rights advocate. A breaker of chains, she tackles the realities of issues women face, from low confidence and lack of identity to social injustices. In 2020 she won the Influencer Award at the Canadian Women of Inspiration Awards.

I am continually birthing my purpose. It is my vision to see others fulfill their dreams as well. – Blaise Hunter

What inspired you to write Captain Communicator?

In all honesty, the meaning behind my work is to stay alive. I wrote this book because I refuse to wither and die emotionally, spiritually, and physically. Disease, miscarriages, trauma, pain, and heartache don’t define me. By reconnecting the communication portals, I starve a rare autoimmune condition and inject healing into my inner and outer world. My book is a deliberate provocation to trigger us forward. Communication is connection. We must connect to the nemesis and let it propel us into growth. We can all relate to experiencing trauma, miscommunication, conflict, and illnesses. My vision was to take the reader along my healing journey and inspire others to heal the dis-ease in their lives by exploring various aspects of communication. Captain Communicator demonstrates the importance of being hungry and desperate to live. Benjamin Franklin is attributed with saying, “Most people die at twenty-five and don’t get buried until seventy-five.” Emotionally not dying is the key to my not dying physically. The words in this book are my battle cry. Vulnerability, humility, courage, and a relentless spirit provoke connection.

Captain Communicator is your second book. As an author, what type of growth did you experience between the first and second book?

Great question. I see exponential growth in my writing skills and confidence with this book. We all began somewhere, and I loved my raw, blind ambition with Heroine: Embrace Your Flaws & Own Your Awesome, but with experience comes wisdom. I have acquired many tools and strategies but saw the most growth with my actual execution of the book launch. Knowing what I want and advocating for the vision to be birthed indicates a blossoming. I also challenged myself to be even braver with my words and vulnerability. Heroine was a courageous step forward in discovering freedom and power. Captain Communicator highlights a woman who has come into her own and is the hero of her story. She still has giants in her life, but she co-exists with them like a true protagonist. I am proud of each stage and how they’ve shaped me into a seasoned writer.

Meet the Team

Tellwell publishing consultant Josephine Cataluña talks about her personal inspiration and what each author brings to the world

Oct 20,2022 / By Ben St. James / No Comment

Authors rely on publishing consultants to advise, inform, and set expectations through the production process. Josephine Cataluña has dedicated herself to ensuring authors access the right services to achieve their goals and bring their dreams to life. In addition to her passion for literary projects, Josephine also finds inspiration from music and nature.

Tell us a bit about yourself.

I am a peaceful person who wants to enjoy life with my favourite people. I love animals and nature, especially white sand beaches. Summer is my favourite season. I do yoga and sing a lot. I was a bit of an introvert, especially during my younger years. I just hang out and open to a couple of friends. People who have high self-confidence who get to speak or perform in front of a huge crowd amazed me, maybe because I was not as confident then as I am now. I also enjoy learning about different cultures, cuisines, and fashion styles. I am a fan of romantic-comedy novels and movies.

What do you enjoy most about your role?

What I enjoy most about my role is being able to talk with different people from different walks of life and hearing about their life experiences and inspirations for writing their books. I get to understand things from their perspective, and I gain wisdom with each encounter, because more often than not I resonate with the stories they share. And when the book project is already done, it gives me a different fulfillment knowing I have helped an author figure their way forward in terms of publishing.

What does a typical week look like for you at Tellwell?

It gets quite busy at the start of the week with all the booked appointments and inquiries (by phone or email), talking with different authors, all at a different stage on their publishing journeys. Then I spend the middle part of the week towards Friday negotiating contracts while keeping in mind their service needs and what solution I could bring to each author.

What is a question you get asked the most by authors? How do you answer it?

The question I get asked the most is “How much does it cost to publish?” and I answer it with full transparency, making sure that they understand the value of each service they will be paying for.

Do you have an achievement that you are most proud of? What inspires you to succeed?

I am proud of my Sales Rookie 2022 award, because it means a lot of authors trust me and my consulting. I might be a neophyte at book publishing, but I am very passionate at delivering quality service and genuine advice. I understand the value that each author brings to the world.

If you authored a book, what would it be about?

If I were to publish a book, it would probably be about love in general and how it impacts a person’s transformation in becoming the best version of themselves.

What do you enjoy doing most outside work?

Singing and spending quality time with the people I love.

Do you have any good books or content to recommend?

I do have a short list of romance novels that I would love to get a hold of by the end of the year. A couple of them would be the latest releases by Nicholas Sparks.

What inspires you?

Ambition, happiness, and doing new things. Seeing someone achieve their dreams, seeing someone’s smile, doing adventures and thinking about happy moments with my daughter, family and friends—these are what inspire me. The beauty of nature, too!

Author of the Month Tellwell Books

Overcoming fears and conquering dreams – Coach Mark Teague on resilience, determination and ambition

Sep 22,2022 / By Ben St. James / No Comment

American high school football coach Mark Teague offers inspiring advice to young authors and shares what he’s learned through his author journey.

Mark Teague the author, speaker, double-cancer survivor, and now a name that is known throughout the world.

Mark Teague is a nationally recognized American football coach. His debut book, The Conquering Dreamer: Using Your Dreams to Conquer the Obstacles of Life with Passion and Purpose, chronicles the significant challenges he faced throughout his life and how he overcame them. Mark’s inspiring resilience can help readers learn to overcome their own obstacles.

Tell us a bit about yourself.

I’m a high school football coach currently residing in Louisiana. I’m a husband and father of two adult sons. Raised in the state of Alabama, I have coached in various states throughout the southeastern portion of the United States. I have been blessed with invitations to speak as both a public motivational speaker and a football clinic speaker throughout the United States this past spring and summer. I’m a graduate of Troy University (Troy, AL) with a B.S. in Secondary Education Social Science.

What inspired you to write The Conquering Dreamer?

I was diagnosed with and defeated two different forms of cancer (throat & prostate) in 2019. My cancer journey, along with a challenging trek through childhood that continued into adulthood, and my ability to chase my dreams and conquer all challenges that came my way in pursuit of my dreams, was the impetus behind authoring my autobiography. After some coaxing, I was convinced that I had a story the world needed to read. The catharsis it offered me could be well served as catharsis to someone needing the motivation to continue onward in this often difficult and unfair journey we call life.

Author Archives: Ben St. James

Get pro tips from a Tellwell book editor on perfecting your manuscript & improving your writing.

Master the art of writing a captivating novel synopsis with these top tips and impress media outlets and readers alike!

Learn from the CEO of Corporate Sufi Worldwide and unlock your full potential

10 book marketing strategies to maximize your book sales

Polish-Canadian author Monika Blichar shares advice for aspiring creatives and provides insights on the people and places that have influenced her the most.

Through a brave story of reflection, trauma healing, and heroism, one author blazes a trail toward better communication

American high school football coach Mark Teague offers inspiring advice to young authors and shares what he’s learned through his author journey.