Author Archives: Anna James

Tips & Tricks

Want to kickstart your next novel? Here’s how to launch a successful book crowdfunding campaign

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You’ve already got one book under your belt. Now’s the time to work on the next. But how can you afford to do this? The answer for hundreds of authors is Kickstarter, the popular crow-funding website. By executing a successful Kickstarter campaign, you could be paid to work on your book while you’re writing it. True story. Here’s a few tips to get your started:

Do your research. Check out book campaigns that worked. Ask yourself – why were they effective? What language did they use to encourage support? Who provided the funding and why, do you think, they did so? Check out this Kickstarter success story for inspiration.

Do the math and set your goal. I’m sure most of us would like a cheeky million to sit on the beach in Mexico and pen our crime thriller but that ain’t gonna happen. Figure out how much it costs to make a book, and be reasonable and realistic. If it’s a good project, people will contribute. Make sure you factor in the ‘boring’ costs like printing and postage. Remember to add a 15% buffer to cover the Kickstarter, credit card fees and extra fees to run your campaign. Also include a budget for marketing. Enough to either outsource it or to make your own website and promotional materials. At the very least, you should budget for a consultation with a marketing professional who will identify the strategies most relevant to your book that you can implement yourself.

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Author of the Month

TellWell publishing consultant Jennifer Chapin sits in the author seat to publish her new book

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Saint Augustine, the Christian theologian and philosopher once said: “The world is a book. And those who do not travel read only a page.”

This sentiment echoes through the work of Jennifer Chapin who blends her love of the publishing industry with travel, philosophy, and a little magic.

By day, Chapin is a publishing consultant at TellWell whose main role is to inspire people to trust their work and take the leap of faith into self-publishing. By night, Chapin takes those leaps herself – travelling in her mind to ancient civilizations and fleshing out characters on paper.

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Chapin has just published her second book, The Poet and The Angel, which is connected to her current role at TellWell in that, as she brings the poet’s voice back to life and onto the page, she encourages authors to do the same with their voices. The novella also resonates with her former career in the non-profit sector.

“I have long been committed to the areas of social and environmental justice, through my pen and through being outspoken on issues that are of concern to me. Federico Garcia Lorca’s [the ‘Poet’] character resonates with me completely. I understand his defense of the downtrodden and I share his commitment to speaking out against tyranny,” said Chapin.

An avid traveller and photographer, Chapin weaves her first-hand experiences into her prose to successfully transport the reader to a new place. But don’t flag this as a fluffy travel novel. Chapin uses her writing as a vehicle to discuss bigger issues: freedom, tyranny and the truth.

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