Meet the Team

Get to know Tellwell project manager Atheena Carilla

Learn the most common misconception authors have about self-publishing.

As the author, you have full creative control over your book, so provide as much input as you can and don’t rush to publish!

Atheena Carilla, Tellwell Project Manager & Marketing Associate

Tell us about your role at Tellwell.

I work both as a project manager and marketing associate at Tellwell. As a project manager, I help authors through their self-publishing journey, providing guidance on the production process, and liaising with our talented editors, designers, and illustrators.

As a marketing associate, I help manage author websites and help the marketing team carry out aspects of our marketing services. 

What do you enjoy most about working with authors?

I love hearing the inspiration behind the author’s book and what motivated them to publish their story. As a creative person myself, I’m fascinated by the craft of writing, and the author’s efforts in creating and moulding the book. 

It’s valuable to me to be involved and to witness that process, as it isn’t something the reader can see in the end product.

What is a common misconception authors have about the self-publishing process?

I find there is still confusion over the differences between self-publishing and traditional publishing. Self-publishing requires the author’s involvement throughout the production process, which includes providing feedback on drafts and making decisions for their book.

For authors, one of the best things about assisted self-publishing is you get to maintain your own artistic flair while receiving guidance about the technicalities of the publishing process.

What advice do you have for authors going through the process?

As the author, you have full creative control over your book, so provide as much input as you can and don’t rush to publish!

What does a typical week look like for you?

Various meetings and phone appointments, troubleshooting author websites, reviewing materials and drafts, and welcoming new authors!

I also like to find time to learn new things and skills, especially when it makes me better at what I do.

What do you enjoy doing outside of work?

I’m more of an indoor person, so I really enjoy watching movies, picking up a new book, playing video games, painting, and doing groceries! I do enjoy peaceful walks outdoors.

How would you describe your personality?

I love being creative and I’m quite reserved, but I like to be very helpful to others. I would describe myself as Alice from Alice in Wonderland: curious and determined. I also find satisfaction in seeing things at their best.

What are you most proud of? Biggest accomplishment?

As a child, I strangely believed that colouring my drawings would “destroy” the output. Eventually I tried, and took what was a leap for me back then, leading me to be open to growth and stepping out of my comfort zone, which still impacts me today.

What are your favourite books to read? Any recommendations?

I always like a good mystery/thriller novel. If you’re looking for a gripping page-turner, I’ve enjoyed and would recommend Tess Gerritsen’s The Bone Garden and The Mephisto Club.

If you were to publish a book, what would it be about?

I haven’t actually thought about this until now! If I were to publish a book, it would be a children’s story. It might be fun to see what I can come up with to explain why cats have nine lives!

Get to know the rest of the Tellwell team!

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