Meet the Team

Tellwell marketing consultant Angela Gascon on the one habit authors should practice daily to promote their book

1. Tell us about your role at Tellwell.

I am a book marketing consultant with Tellwell! This means that I help authors build awareness for their book and credibility for themselves as an author through a variety of activities. This could include a consultation and strategy, where I would instruct authors on ways to promote themselves effectively, or I could actively promote the book on their behalf through services such as media outreach, creating an author website and social platforms, or promotional materials!

2. What did you do beforehand?

Before I started my role at Tellwell, I was a marketing & development associate with a theatre company called Drayton Entertainment. I was in charge of their social media channels, as well as publicity. This would include coming up with content for our Facebook, Instagram and Twitter platforms, as well as scheduling interviews with our artistic director, actors, and creative teams for upcoming shows.

3. What does a typical day or week look like?

The best part about my job at Tellwell is that every day is different! Some days/weeks, I have a heavy focus on consultations, where I get to meet with authors from across the world to chat about their book(s) and goals, and get the marketing process started. Other days/weeks, I have a heavy focus on design, where I get to create websites, social media graphics, and book backgrounders. With a variety of services, and a variety of clients, it’s something new every day, which I love!

4. What do you enjoy most about working with authors?

The thing I enjoy the most about working with authors is that they all have an infectious passion about their books. It makes my job so much more fun when an author is excited about their book, and eager to get it out there. Writing a book can be hard, so talking with authors who are proud of their work and want everyone to know about it, makes me so happy!

5. What book marketing advice do you have for authors?

My top book marketing advice for authors would be to create a solid social media presence. We’re in the digital age, and it’s only going to get more advanced, so by creating an online presence as soon as possible, it’s going to be much easier to gain awareness, credibility, and a following. 

6. What is one habit you encourage authors to practice daily to promote their book? 

I encourage authors to explore their social media platforms daily. Whether or not they are posting on the platform, I think it’s a great habit to get into because it showcases what other authors are doing, while also allowing authors to build a relationship directly with their readers by interacting through comments on the author’s posts or their followers’ posts.

7. What have you enjoyed the most about 2020? Enjoyed the least?

Outside of getting an adorable little puppy, the thing I enjoyed most about 2020 is starting my dream job at Tellwell! I love reading and writing, and loved my job in marketing, so Tellwell has provided me with the best of both worlds! The thing I enjoyed least about 2020 was, obviously, the pandemic. Due to Covid, my sister had to cancel her wedding, and I have to watch my newborn niece grow up on Facetime – a big bummer!

8. What do you enjoy doing outside of work?

Outside of work, I’m very lowkey! I enjoy reading and writing, but mostly spending time with my family and friends (before Covid). We have a lot of nice trails in my city, so I’ve gotten into going on “social distanced” walks, so I can not only get out of the house but I can also still see my friends!

9. If you were to publish a book, what would it be about? 

I am actually in the middle of writing two books (with many more ideas that I need to put down on paper)! Both are fiction; the first book is about the origin of mermaids, and the second is a retelling of the twelve labours of Hercules!

10. What are your favourite books to read? Any recommendations?

I love fiction books, and they are pretty much all I read! With the way things are in reality, I tend to gravitate towards fiction books because they allow me to escape to a whole new world!

My top three recommendations for books I read in 2020 would be:

  • Mexican Gothic by Silvia Moreno-Garcia
  • Crescent City by Sarah J Maas
  • The Wrath and the Dawn by Renée Ahdieh

My top three recommendations for books of all time would be:

  • The Pendragon Series by D.J MacHale 
  • A Court of Thorns and Roses Series by Sarah J Maas
  • The Six of Crows Series by Leigh Bardugo
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