Tellwell's 2016/2017
Publishing Guide
Learn the five steps to publishing a book, the pros and cons of self-publishing, and how distribution and royalties work.
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Tellwell News

IngramSpark changes Print on Demand book pricing structure

Effective June 5, 2017, IngramSpark will be adjusting their print rates and no longer offering the bulk order discounts that were previously available (10% per 100 books). The adjusted print rates can be found here. If you have any questions about the new pricing structure, please feel free to reach out to IngramSpark’s customer support team: 1-855-99SPARK.

For all of our published authors, please take some time to check the new print rates and adjust your suggested retail price if necessary. IngramSpark provides information on how to adjust your retail price here.

Most books with a black and white interior will decrease in print costs. In some cases, colour interior print costs have increased.

About IngramSpark and POD

The book distribution process within the book publishing industry, which refers to the process of making your book available to the public, has changed dramatically over the past 20 years; it is now possible to make your book available to over 30,000 booksellers (Amazon.com, Chapters.ca etc.) through IngramSpark, our central Print on Demand distributor. POD is an effective avenue for self-published authors because you can print one book at a time at economical prices.

 

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Guest Post Meet the Team

Guest Post: Stefanie shares what motivated her to illustrate for Tellwell’s authors

stef-photoI’ve always loved art, in all forms; whether it’s sketching, colouring, singing, baking, dancing or playing an instrument…I love it all.

I come from an artistic family with an entrepreneurial spirit.  My older sister, sitting at the top of our talent pool, creates made-to-order portraits and awe-inspiring fine pencil sketches comparable to the likes of Robert Bateman.

My Dad is a very talented sketch artist as well, (though very few people know that about him).  Seeking a channel to exhaust some of my own creative energy as a young teen, I started a small business making custom designed chocolates. I was creating colourful candies and suckers in any style or character you can think of. As the client base grew, I realized that the business needed a brand presence – a challenge I gladly accepted.  Putting forth my very first branding effort, I developed a logo and fell in love with the idea of graphic design; it was an idea that launched my career.

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Tips & Tricks

The picture really is worth a thousand words, so make it count!

“No one knows or cares who I am from a hole in the wall, so why do they need to know about me, the author?”

This is a common thought among many self-published authors, and a fair point, especially if this is your first book. But remember, your name is on that book, and readers do care about that. Just as we can’t help but judge a book by its cover, as readers, we can’t help but judge whether we want to invest in you by your author photo.

You’ve put a lot of thought into the content, editing, and design of your book, and that same careful calculation should go into taking the perfect author photo for your platform. While it may be tempting to boycott the author photo altogether, having a professional photo can go a long way.

If you look at Amazon’s top 10 bestselling authors on any given day, you’ll find they all have headshots that accompany their author bios. So, if you ever aspire to be the next Stephen King, or Margaret Atwood, get yourself camera ready!

The most important reasons to have an author photo taken right from the start are to give readers a sense of what kind of book they can expect from you, and to reinforce your credibility as a published writer. There’s a lot you can convey about your writing persona and style by the way your photograph is taken. Not only that, this photo is your key to being taken seriously in the literary industry.

While the central purpose of an author photo is to accompany a bio on the back cover of your book, they can also add professionalism and transparency to your website, promotional materials, and be quite handy during press opportunities.

So, here are some Tellwell tips for getting that perfect picture:

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Author of the Month

How Tellwell author Angela Campagnoni is using social media to gain exposure and publicity

angela-campagnoni-2017-head-shotAfter losing her beloved father at a young age, Angela Campagnoni set out to write a book that helps children going through similar devastating losses.  In March, she published I Want to See My Papa, a touching, illustrated book to help children understand loss, bereavement and healing through love and acceptance.

Writing was a self-healing process for Campagnoni, but the real journey had just begun. “It’s a lot of work, once you hit marketing,” she admitted.

Campagnoni was fortunate to already have a strong social media following on Facebook, Twitter and Instagram, from her work in the fashion industry. Even with her pre-established networks, she still considers the online marketing to be a fulltime job.

“If you don’t have a social media presence already, start it early, early, early,” she said. “Even with my amount of social media, I still felt like I was late. It’s hard when it’s your first time because you don’t know what you should share, and what you can share.”

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Tips & Tricks

Affordable online advertising for authors

More than 2.34 billion people are using social networking, and there are more than 3.6 billion internet users worldwide. Online marketing is integral to building your author platform to reach your target markets and promote your book. One of the best ways to boost your online presence is advertising.

As an independent author, you may not have the budget to invest thousands of dollars into online advertising, but don’t rule it out just yet. Here are some affordable online advertising options to consider:

 

Facebook Advertising

facebook

Facebook advertising is open to anyone who has created a Facebook Page, to promote their business, product, or brand. Facebook ads are broken down into three parts: the campaign, the ad set and the ad itself.

When setting up an ad on Facebook, the first step is to identify the objective or goal of the campaign. Authors can use Facebook advertising to promote their Facebook page or their website, boost a post from their Facebook page, or promote an event. Facebook ads are most effective for driving traffic to you page or website, to boost your subscribers. They can be a great tool to develop your online following.

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Meet the Team

Meet Project Manager Roxanne van Gemert

roxanne1. How would you describe your role at Tellwell?

As a Project Manager at Tellwell, I act as a liaison between the author and our illustrators, designers, editors and distributors. The central purpose of my role is to help support authors as they embark on the exciting adventure of self-publishing a book, and help them overcome any challenges that may arise throughout the process.

2. What’s your favourite part of the job?

Creatively collaborating with authors to help bring their vision to life! I really enjoy supporting authors with articulating the goals they have for things like cover design or children’s book illustrations, ensuring that the final product meets or exceeds their expectations.

3. What’s the most challenging part of your job?

One of the most challenging parts of my job is supporting authors with troubleshooting any technical challenges that may arise throughout the process. Although our authors reside all around the world, I’m always available over the phone or Skype to help work out any technology-related kinks.

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Guest Post

Help Us Help You by Tellwell editor Rachel Peterson

Whenever I receive a submission to edit, I can say with some aplomb that no two are alike. While each manuscript varies in its editing needs, the editing approach hardly deviates. There is but one goal in the mind of every editor: make the book better. As an editor at Tellwell, I’d like to provide some insight regarding the role of the editor, what editors look for from authors, and how you can prepare your submission. If you’ve completed your book or haven’t yet started, read on. Tellwell editors are ready to help you when you are, akin to that quotable from the Jerry McGuire movie, “Help me help you.” To know that, you need to know what we do.

 

What is the role of the editor at Tellwell?

Generally, Tellwell editors look for the same things that other editors do, but it’s probably easier to start with what Tellwell editors are not. We are not acquisitions editors and we don’t hear from literary agents. So, what do Tellwell editors do exactly?

We make mark-ups and comments: suggestions to reach clarity and total readability of a book, so the book does its job of reaching its readership.

That’s editing in short, and we do that in four ways.

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Author of the Month

Tellwell author Deborah Kane shares her inspiration behind writing the Fifth Dragon series

deborah-kane-headshotWhat started as a creative outlet after long days of high-pressure financial work for the government soon morphed into the beginning of the Fifth Dragon series.

Deborah Kane never intended to embark on writing a fantasy series, nor did she expect the ideas to translate to three books, or more. Kane wrote the first book, Fifth Dragon – Cumulos Capers, to revive the humorous aspects of fantasy.

“Most of what’s out there is really dark,” she said. “This is just light humour with some magic.”

There was no plan in mind, no concerns of pleasing anybody and no restrictions. “This one just kind of came out of nowhere,” she said.  “I wrote it just for fun, the writing just came and came, and then I realized ‘Oh my gosh, these are books.’”

By the time she started writing the second book, Kane got more serious about the project. “Only as I went along, I realized, ‘Okay, I need a direction,’” she explained.

First, she set herself a schedule, writing in five hour increments, mostly over weekends. Though Kane stressed the importance of being passionate about the subject matter, she also recognized the value of sticking to time goals.

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Tips & Tricks

Using BookBub to boost ebook sales

screen-shot-2017-03-29-at-2-42-56-pmAs an independent author, having an ebook edition can be integral to book sales. Indie ebooks control somewhere between 10% and 20% of the publishing market, so maximizing your online e-book sales should be part of your marketing plan.

BookBub is a well-established email service, notifying subscribers of discounted ebooks. It was originally designed to help lesser-known authors – specifically independent authors – connect with their target audience. BookBub subscribers have the option to choose from 40 distinct genre categories and receive daily featured deals based on their interests. With more than two million members, Bookbub can be a great way for you as an author to gain readers, reviews, and an increase in ebook sales.

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Meet the Team

Learn about cover design and interior layout with lead designer Jordan Mitchell

jordanmitchell1. How would you describe your role at Tellwell?

As lead designer, my primary role is the creation of book covers and interiors for our talented authors. Because I’ve worked on literally hundreds of books in my 5+ years in the publishing industry I’m also a resource for any design-related questions or concerns that our Publishing Consultants or Project Managers may have. If that doesn’t keep me busy enough, I’m also involved in the design and appearance of Tellwell’s web presence, client-facing materials and any other internal or external assets that other members of Tellwell’s team may require.

2. What’s your favourite part of the job?

I’ve always found figuring out an attractive and effective way to communicate what an author’s story is about within the constraints of a book cover to be incredibly rewarding.

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