Category : Tellwell News

Tellwell News

Meet publishing consultant Scott Lunn as he answers your self-publishing questions

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1. What advice would you give to authors who want to self-publish?

The advice I give to anyone who’s going through this for the first time is be diligent in your research and shop around. Find out about the companies, look deeper into them than what is on their website and when you’re talking to them, ask specific questions. Ask about their policies on royalties, printing rates and what kind of transparency they have when it comes to who’s going to be working with you on the project.

These are all really important factors as you enter into the publishing process.  There is an investment required by authors to move forward, so there’s really no room for error when choosing which company to work with to bring your book to market.

2. What is a common misconception authors have about self-publishing?

One of the common misconceptions is that their book is going to land on shelves of bookstores across Canada and around the world. Another is once they sign up and their book is available for sale, they want to know what we are going to be doing to market their book and make sure that the whole world is aware that it’s there.

It’s important for authors to understand they need to be willing to put in some effort in promoting and marketing their book. A book is like a brand and authors have to put in the work to build their brand. It should be a fun process. With all the tools available at our disposal these days, marketing and promoting can be really creative and enjoyable, and of course, we can certainly help immensely in that regard, but their involvement is imperative.

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Tellwell News

A Canadian Perspective on Indie Publishing

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What an incredible two years it has been since we launched Tellwell. In November of 2014, I set about writing a book aimed at freelance editors and other publishing professionals. The purpose of the book was to give editors a better understanding of the indie publishing industry and the opportunity it represents to them. I wanted to teach good editors how to connect with and help the growing number of authors choosing to self-publish.

Indeed, the self-publishing industry has grown remarkably in the past ten years. Back in 2006, about 80,000 ISBNs (the unique number for each book) were issued to authors who self-published in the U.S. Fast-forward nine years and over 700,000 ISBNs were issued in 2015 alone. That’s an 800% increase.

Three technology changes facilitated this growth: print-on-demand, ebooks, and e-commerce. All of these changes reduced distribution barriers, making it easier to sell books. But, these technology changes did not reduce the need for a good editor, a good designer, and help with marketing.

While the self-publishing industry has gotten bigger, in some respects it hasn’t gotten better. Amazingly, just five companies account for over 80% of self-published books. After working in the industry and studying the major companies closely for many years, I came to the conclusion that the industry has two serious problems.

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Tellwell News

Tellwell launches author referral program for Canadian freelance editors

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Tellwell has launched a referral program that rewards both the author, and the person who referred them with cash or services.

The referral program is targeted to three audiences: Canadian freelance editors, Tellwell clients, and publishing professionals with a deep knowledge of the book publishing industry.

Every referred author who signs-up to work with Tellwell will receive $250 in select publishing services. The person who referred them also benefits by receiving $200 in cash. They also have the option of gifting their reward to the author.

“We are excited to be able to reward people for their referrals,” said Founder & CEO Tim Lindsay. “We believe Tellwell offers the best deal in the industry by giving 100% net royalties back to the author, and that has great potential for word-of-mouth referrals. Our authors already are quick to recommend us, and now we have a system in place to say thanks.”

Sign up for our author referral program.

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