1. How would you describe your role at Tellwell?
As a graphic designer, I design books. It’s really that simple. I lay out covers, format manuscripts, prepare files for our printer, and finally convert the files to eBooks. I also help the design team stay on top of technology and best practices in design.
2. What’s your favourite part of the job?
Taking our authors’ initial ideas or concepts, and creating something that they love. When I hear an author is ecstatic with their cover design or book layout, that’s the best part of my day.
3. What do think is the most important aspect of an author’s cover design?
Grabbing your audience’s attention. It doesn’t matter if it’s done through amazing typography or stunning images or dynamic use of colour; the important part is to know your specific target audience so you can get potential readers past the cover and into your book.
4. What are some tips you have for authors when it comes to cover and interior design?
Look at other books in your genre and let us know the ones that really speak to you. As a designer, I’m slightly more of a visual person. Seeing what you love helps me create something you will love.