Category : Meet the Team

Meet the Team

Meet Book Marketing Manager Francesca Jackman

fj-blog1. How would you describe your role at Tellwell?

I’m the Book Marketing Manager, which means I’m responsible for our marketing program and the services offered to authors to help them promote their books. A large portion of my day is dedicated to working directly with our clients on the marketing aspects of their project, but I also spend a lot of my time developing the program through hiring and enhancing the resources and tools at our disposal.

 

2. What’s your favourite part of the job?

I’m an avid learner, so my favourite part of the job is that I’m learning new things every day, whether it be through authors and their work, or through the book marketing industry itself. Coming from a journalism background, I also love the fact that no day is ever the same, and the work is always diversified by the range of authors we work with and their unique projects. This job certainly keeps me on my toes, and I love being constantly challenged to learn more, and broaden my understanding of the book marketing industry.

 

3. What’s the most challenging aspect of your job?

The most challenging part of my job is letting go. I’m a passionate person by nature, and once I invest myself in a new author’s project, it’s difficult to pass the baton over to them when our time together is finished. We have the pleasure of being able to work with many authors as they begin the book marketing component of self-publishing, but at the end of the day, our main job is to empower those authors to embrace marketing. Unlike publicists, who are actively promoting an author’s work over an extended period of time, we focus on providing the resources, tools, and education necessary to have authors executing marketing strategies on their own. What they do with it from there is up to them. I now understand how difficult it must be for teachers who have to say goodbye to another group of their students each year!

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Meet the Team

Meet Publishing Consultant Carolyn Molson

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1. How would you describe your role at Tellwell?

My role at Tellwell is to help authors figure out what their needs are for the direction they want to take their book. Shedding light on the services that they are going to need and on the ones they won’t.

 

2. What’s your favourite part of the job?

Meeting new people. In this industry there are so many intriguing people, everybody is just so different than the last. I also really like the education part of the job, I like helping authors learn more about the industry.

 

3. What’s the most challenging part of your job?

Trying to convince authors to “beta” test their book. Not just with friends and family, but with readers. It’s always a challenge for someone to take what they have worked on and thrust it out into the world for criticism so I can understand the hesitation. However the broader the scope the better the feedback will be.

Also asking specific questions not just “Did you like it?”-  often people will say yes. Some better questions would be “Did the timelines work?” “Did I develop this character enough?”

 

4. What’s the most common question you get from new authors?

Will my book sell? The answer usually comes down to how much the author is willing to work at it. I’ve found a big piece of the puzzle to do that is the marketing of the book. A lot of people know they need marketing, and want marketing, but that’s often the first service they are willing to opt out of.

I compare having a successful book to a three legged stool… I know that sounds weird but you need a great cover, a great story and great marketing. If you have a stool that’s missing one of those things, it’s going to fall over, so you really need all three.

 

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Guest Post Meet the Team

Guest Post: Stefanie shares what motivated her to illustrate for Tellwell’s authors

stef-photoI’ve always loved art, in all forms; whether it’s sketching, colouring, singing, baking, dancing or playing an instrument…I love it all.

I come from an artistic family with an entrepreneurial spirit.  My older sister, sitting at the top of our talent pool, creates made-to-order portraits and awe-inspiring fine pencil sketches comparable to the likes of Robert Bateman.

My Dad is a very talented sketch artist as well, (though very few people know that about him).  Seeking a channel to exhaust some of my own creative energy as a young teen, I started a small business making custom designed chocolates. I was creating colourful candies and suckers in any style or character you can think of. As the client base grew, I realized that the business needed a brand presence – a challenge I gladly accepted.  Putting forth my very first branding effort, I developed a logo and fell in love with the idea of graphic design; it was an idea that launched my career.

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Meet the Team

Meet Project Manager Roxanne van Gemert

roxanne1. How would you describe your role at Tellwell?

As a Project Manager at Tellwell, I act as a liaison between the author and our illustrators, designers, editors and distributors. The central purpose of my role is to help support authors as they embark on the exciting adventure of self-publishing a book, and help them overcome any challenges that may arise throughout the process.

2. What’s your favourite part of the job?

Creatively collaborating with authors to help bring their vision to life! I really enjoy supporting authors with articulating the goals they have for things like cover design or children’s book illustrations, ensuring that the final product meets or exceeds their expectations.

3. What’s the most challenging part of your job?

One of the most challenging parts of my job is supporting authors with troubleshooting any technical challenges that may arise throughout the process. Although our authors reside all around the world, I’m always available over the phone or Skype to help work out any technology-related kinks.

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Meet the Team

Learn about cover design and interior layout with lead designer Jordan Mitchell

jordanmitchell1. How would you describe your role at Tellwell?

As lead designer, my primary role is the creation of book covers and interiors for our talented authors. Because I’ve worked on literally hundreds of books in my 5+ years in the publishing industry I’m also a resource for any design-related questions or concerns that our Publishing Consultants or Project Managers may have. If that doesn’t keep me busy enough, I’m also involved in the design and appearance of Tellwell’s web presence, client-facing materials and any other internal or external assets that other members of Tellwell’s team may require.

2. What’s your favourite part of the job?

I’ve always found figuring out an attractive and effective way to communicate what an author’s story is about within the constraints of a book cover to be incredibly rewarding.

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Meet the Team

Meet web developer Dave Riedstra

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1. How would you describe your role at Tellwell?

I do web development, mostly the stuff that runs in your browser. I primarily work on Tellwell’s author portal, an online tool we use in the book production process, but I’m also responsible for tellwell.ca and some other stuff.

2. What’s your favourite part of the job?

We’re working with some very new technologies, so there are many chances to learn and sometimes even contribute to these technologies. I really love implementing the great designs I get from Jordan, our lead designer. Also, the team at Tellwell are fun folks, and I love that what I do enables artists to get their work out there.

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Meet the Team

Learn more about the publishing process with project manager Natasha Miller

Want to know what happens once you sign up with Tellwell? Project manager Natasha Miller answers questions on the publishing process.

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1. How would you describe your role? What do you do?

I act as a liaison between authors and all the different talented people who work for Tellwell doing things like editing, designing, marketing and any other aspect you can think of when it comes to the creation of a book.

On a day-to-day basis my day would start with answering emails and answering all the questions authors have about any step of the process, from editing, to design or all the way to the very end of the process with distribution. I also do a lot of the back end work of making sure that books are set up properly for distribution.

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